At whyoffashion, we keep bringing you the latest in fashion. Here is the latest from Arrow Superluxe The Stitchless Shirt - First Time Ever A Shirt Without Stitches.

        Arrow, the brand with a legacy of having dressed gentlemen for over 160 years andknown for innovations, now launches the biggest innovation of all time –SUPERLUXE The Stitchless Shirt, for the FIRST TIME ever in India – A shirt with no stitch!

    Note : Bollywood actor Arjun Rampal sporting the stitch less shirt, who also launched the shirt formally in the linking road showroom in Mumbai today.

    A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in theLimited edition Stitchless shirt. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams.

    Watch a  short video on this great piece of art.

            Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is theworld’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt.  The product is a revolution in shirt manufacturing and is going to change the industry.”

    The product is engineered without a single visible stitch and the seams are fusedeliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket (pucker less shirt !!). Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.

      Priced at INR 5599/-, Arrow stitchless shirts in 10 designs is a ‘Limited edition’ offering, making it a true collectible piece for the discerning man.

      So be the first to possess a true innovation from Arrow – SuperLuxe, the Stitchless Shirt!

      Being a Limited Edition offering, SuperLuxe-the Stitchless shirt, is available at only select Arrow stores in Delhi, Mumbai, Bangalore and Ahmedabad.

      In Bangalore, SuperLuxe, the Stitchless shirt is available at Brigade Road, Indiranagar 100 feet road, Orion Mall and Garuda Mall.

In Mumbai, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Linking Road, Colaba, Infiniti Mall Malad and Inorbit Vashi. .

In Delhi, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Connaught Place, South Ex, Ambi Mall Vasant Kunj and Ambi Mall Gurgaon.

In Ahmedabad, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at CG Road and Alpha Mall.

    Other than Arrow Exclusive stores, SuperLuxe from Arrow will be available exclusively with Retail Partners Shoppers Stop and Online Retailer Buy @ Myntra.com

There is no need of a definition or an introduction to jeans. These pants have been around for over a century. They are known to be tough and an all weather, all trips, all time, necessary apparel in your wardrobe. They were originally designed to serve the purpose of tough lowers for everyday working men. Through time there have been lots of changes to the design, color, fit and so on. Originally they were identified with a blue color. But now, jeans can be seen in various colors. But its not the color that works on your judgement all the times you buy a pair of jeans, it is the fit. Let us check out the various fitting styles for a jeans.

  Skinny Jeans

        Skinny jeans, as they are popularly known are designed to be skin tight. There has always been a debate on whether they are comfortable to wear. For this reason, lot of the skinny fit jeans are made to be stretchable. This is done by inclusion of a percentage of spandex to the denim material.

    Tapered Jeans

      Tapered jeans are designed such that they are narrower at the ankles. It is similar to skinny jeans but they are not as body hugging. The narrow ankles are clearly visible when you wear a jeans with this fit.

    Carrot Fit Jeans

        The carrot fit is similar to tappered jeans, and sometimes they are known to be the same. But, the only difference is that the carrot fit jeans are slightly baggier at the crotch, not as slim as the tapered fit. Similar to a drop crotch design. 

    Narrow/Slim fit Jeans

        Narrow or slim fit jeans are designed to give you a tailored fit. They are similar to skinny jeans in all terms except that they are not body hugging. 

      Baggy/Anti fit  Jeans

          Baggy Jeans are also known as anti fit jeans because they are meant to be exactly opposite of a perfect fit. They are loose and provide lots of room for the legs. 

    Low waist Jeans

      Low waist jeans are common among women's jeans designs. They are designed to have a shorter length at the crotch and worn lower to the waist.

      Bootcut Jeans

        The Bootcut jeans are just your normal slim fit jeans but with wider ankles. As you get by their name, they are designed such that the jeans could be pulled over the boots, which isn't possible with narrow fitted jeans.

It is no wonder great brands are built by selling dreams. It is true of this iconic brand which most of us aspire . Polo Ralph Lauren. It's not about fabric it's about dreams – Ralph Lauren said himself.

    On his 75th birthday, whyoffashion wishes Ralph Lauren a very happy birthday and a great time ahead. In this post we will go through few facts on the founder, the brand and what we can learn from his great creation.

          With a wealth creation of over 6.5 billion dollars for himself (as much as the brands annual turnover which is touching 7 billion dollars), he spends a good amount on his collection of rare automobiles. He holds some of the rarest autombiles in the world. We could spot him in a few of them.

                He cares for the society and supports the cause of educating and preventing breast cancer through his "Pink Pony" initiative. This drive came about when he lost one of his close friends due to breast cancer.

      Some Ralph Lauren 101 for you:

    Ralph lauren is not a fashion designer by education.

  He is Jewish by background and changed his second name later on in life to Lauren.

  He started as a salesman with Brookes Brothers.

  His first design experience was in the form of designing a Tie.

  His first break in enterpreneurship came from selling few dozens of ties to Niemen Marcus.

  He first started selling ties in the name of brand "Polo". 

    His signature style is classic, inspired by British Manor. He often said , "You do not need to be a Manor, you can dream of being one". All his creations were selling that dream. His designs stand for classic sporty style, delivering luxury. He launched Polo T shirts in 20 colours with a pony in 1972 which became a great hit. We all now remember this brand for this classic product. He made them so timeless that many today own a Polo for over years.

    His idea is for designing clothes not for who you are today, but for who you want to be.

    This brand is remembered for the pony embroidered T shirt, which has taken on so many forms today

        The Iconic Polo

        The Big Pony

          Dual Match Polo

      The Personalised Polo

        It all started with Ties, a passion for British style, Classic touch and Dressing for  Dreams !!!

    Do brands you love, help you feel your dreams? Which are these brands?

    Wear your dreams on your sleeve!!

Punjabi wedding Fashion

    The Indian wedding season kicks off with a bang, its usually begins in mid-October and lasts until spring. Being a Punjabi, we take this season pretty seriously! There are two weddings already lined up, one in October and the other one in December.

    Punjabis are known for their whole-hearted nature and thus the weddings are celebrated with splendor and grandeur. Fun and frolic is the environment you’d experience at a Punjabi wedding, it’s cheerful and lively, basically full of colors and music.

          The Sikh wedding ceremony is called the Anand Karaj meaning, the Blissful union, this takes place in the Gurudwara. The main part of the Anand Karaj, is when the couple joined by a piece of cloth circle the Guru Granth Sahib Ji four times(Laava), while the Laav(hymn) for each circle is sung in turn.

                    BRIDAL WEAR.

          For the ceremony in the Gurudwara, the traditional sikh bridal wear is the Punjabi suit that is a short Kurta with a Patiyala Salwar and also a dupatta which is heavily embellished. The main focus is normally given to the Dupatta, since it’s adorned on the head in the Gurudwara. Heavy gold jewelry is an integral feature of Sikh bridal attire.

      The colors that are most preferred are shades of red and pink. Maroon and Magenta are the two favorites.

    Bridal dress

          Bridal Make-Up

            Bridal Accessories

          The one ritual that I love the most is the Chura ceremony. Chura is a set of bangles in red and white, which is worn by the bride on the morning of the wedding day. The bride’s maternal uncle and aunt choose the set of chura (21 bangles); they dip each bangle in a bowl of milk and rose petals and put it on for the bride. The bride should ideally wear the chura for atleast a year.

          After the chura is worn, the bride’s sisters and friends tie ‘Kalire’ to the chura, these Kalire clinking, long umbrella shaped jewelry made of silver or gold. This symbolizes the good wishes given to the bride by her sisters and friends. And also worn to remind the bride of her sisters and friends.

            The chura and kalire together are one of the essential accessories that complete the bride’s attire.

              Another fun aspect behind the tying of the chura – after the wedding, the bride rubs her over the heads of her unmarried sisters and friends, and if a part of the kalire falls on any of the girls, it is believed that she will be the next one to get married.

Fusion is the process or result of joining two or more things together to form a single entity. In this post we look at Fusion Wear Festive Trends – East Meets West, and how to creating interesting looks.

        The kurta becomes a tunic, dupatta becomes a stole, and the salwar becomes a pair of trousers, Fashion just went fusion. Be it music, food, dance and fashion, fusion is an idea that is catching up.

So what exactly constitutes fusion wear?

One NIFT graduate qualifies fusion-wear, “The silhouette basically draws from Western influences but relying heavily on Indian textile heritage and styling. These elements are combined to give the garment a modern feel.”

Strictly fusion wear is not just short kurtis combined with trousers, but also Indian textiles and embroideries adapted to Western silhouettes and shapes, for instance capris, shirts, skirts and even trousers. Indian garments such as the versatile short kurti, which can be teamed with denims, skirts, salwar, capris have an international appeal.

“The short kurti is probably the most versatile garment, on the international fashion scene as well. Very much Indian, the short kurti can be adapted in different ways and it has gained international popularity.”

“Teaming a kurti with a trouser or even a salwar, and wearing it to work has become the Indian alternative to `power dressing’. It is the Indian answer to the trousers and shirt.”

And fusion wear is not just limited to kurtis and salwars. Shirts and skirts in Indian textiles are also quite a hit.  Many Western and Indian designers are drawing upon Indian design elements for inspiration.

Here are a couple beautiful examples of ethnic prints and fabrics honed onto interesting silhouettes, creating Indo-western garments.

A knit Camisole in Indigo prints teamed with a Dhoti pant in Khadi.

This Aqua Ikat top in Handwoven cotton goes easily with a formal trousers or an capris

A Turmeric  / Red Ikat skirt, looking fab with a simple tank top…

    Or go all out glam in this Mint Green tie-dye sphagetti strap silk dress, fitted beautifully with an empire waist

  So is this preoccupation with fusion wear a fad, or will the interest last?

The saree has evolved over the years and so has the Indian women. The 21st century women is fearless and willing to experiment. Saree trends rise and end with time just like any other fashion trend. Saree draping styles change with every coming year. But the latest sarees of 2013 have shown a surprisingly high number of new draping styles. Latest trends in sarees 2013. We have seen at least ten different saree trends this year alone! Another remarkable saree trend this year has been the neon coloured sarees. Many of the latest sarees of 2013 are in neon colours.

    Here are some of the latest trends in sarees of 2013 that you would like to have in your wardrobe so that you can look both ageless and timeless at the same time.

    1. Off-shoulder drape by Tarun Tahiliani is great for your evening out.

It helps you look sexier yet elegant at the same time.

        2. If you want to look good but at the same time accentuate your curvy waist line then Belted saree by Yogesh choudhary is a great pick.

        3. Saree paired with tights is perfect for cocktail parties. This gives you comfort needed for the occasion yet look very stylish.This is one of the best highlight by Shantanu & Nikhil.

        4. If you want to look not only sexy but also accentuates your curve for those extra oomph then go for Shivan & Narresh’s prestitched saree. This makes you ready for the occasion in just few minutes.

        5. Double pallu saree – You can turn even simple single colour saree also into a sensation with classic double pallu style. Aditi rao is wearing this single colour saree from Raakesh Agarwal creation and the lower half of the saree is pleated and draped tightly with crossed double pallu which she has taken over her shoulder.

        6. How can we forget Deepika when we talk about Indian beauty in saree. This one is neon color saree which is looking stunning on her. Like any other segment neon color is very much in demand in saree as well and especially neon saree is most sought after by Indian designer.

        7. This one is gown style draping of saree which is most popular on Indian ramp. This one gives you gown like look with ethnicity of saree. Over here the saree has been pleated normally and then the loose end of the saree has been pinned across the bosom.

        8. When it comes to being sensuous even on the big screen, despite all the revealing bikinis and dresses, it is the classic black sari that takes the cake. In YJHD too, Deepika Padukone sizzles in a black net sari with a red border, and it is no wonder that Ranbir Kapoor’s heart goes badtameez when he sees her in the film.

        9. When you want to wear most of your favourite colour then multi-colour saree is the best option this festive. Most of the saree design by Masaba gupta do not have one definite colour. Madhuri sizzles in this multi colour saree.

Kerala a land of spices, a land of coconuts, a land of festivals and a land of the gods! The harvest festival of Kerala, Onam is on September 16th and the preparations have already begun. This multi-cultural festival is celebrated with boat races, beautiful flower decorations called the Pookalam, and an elaborate feast known as the Onasadya. This post is about my views on latest onam fashion trends.

    Another famous tradition of the festival, which caught my attention the most, and I’m sure is a favorite among all the Kerala Shopaholics is to wear brand new clothes and jewelry on this day. There’s a really amazing reason behind this tradition, it is believed that discarding old clothes symbolizes removing negative energies. (Now that’s what I’m going to tell my mom when I want to buy new clothes!). The new outfits termed as Onakkodi, comprises of simple, elegant and traditional pure cotton Kasavu Sarees bordered with gold brocade for women, and cotton long skirts or “mund” for men.

    Many Bollywood celebrities have been spotted wearing Kosavu Sarees

    Asin And Rani Mukherjee wearing traditional Kerala Sarees

        The Bachchan Family in traditional avtar.

          The cast of the movie Aisha

        TRADITION MEETS MODERNITY

    The latest fashion trends are about a combination of tradition and modernity, it’s either giving a twist to the traditional designs or accessorizing it with modern pieces.

    The blouse has been given a very creative makeover; the traditional puff sleeves have been transformed to different styles of sleeveless blouses. The regular gold and off-white bloused have been replaced with brightly colored blouses.

        The gold border on the sarees have been getting thicker and thicker over the years, and is now embroidered with lots of bling, sequins, silver threads and other accessories. The pallus are also adorned with motifs of squirrels, Radha and Krishna and beautiful mural paintings and abstract art too.

              If the sarees are prominent among the women, the kurti and anarkali salwar, with kasavu embroidery are worn by the younger girls..

    Bored of the sarees and anarkali suits? Want to try something new this year? fashionistas advice – since it’s the year for maxi dresses and skirts, opt for a full length off-white skirt with kasavu border either in gold or silver and pair it with a brightly colored silk top, and complete the look with a heavily embroidered off-white and gold dupatta.

    A trendy tunic inspired by the Kasavu saree