#whynotmen

Week 8: Further Development of Logo

I have taken my sketches to a software called Sketchbook- where I developed a line drawing of a male figure. I then transferred this to photoshop where I added the title of Why Not Men to tie it in to the label layout. 

A1 Slides:

Week 8:

This week I presented my two concept/direction ideas to the class. I have attached a screen recording of the slides without audio, as I am having trouble uploading PDF files to Tumblr. 

After showing everyone, majority have voted for Concept 1 of Why Not Men, which I am extremely happy about because it is personally my favourite. 

Mood boards 2.0

Rationales 

Concept 1 (top image):

The concept of ‘Why Not Men’ aims to differentiate social norm in today’s liquor industry. Whilst exploring design labels for wine, feminism seems to predominate. Although, when it comes to men, designs are extremely limited to suit a sort of masculine norm. But why can’t men be shown to feel the way the beverage makes females feel?

In saying that, I have produced a label that portrays men in a feminine/sexualised way, because why shouldn’t the design show that all genders can feel this way?

Using sketching and typography, I merged the two graphically to convey a sophisticated, and sensual display. The colour of the typography and bottle cap will change depending on the type of wine. For example, metallic red will be featured for red wine and gold will be featured for white wine. By adding original sketching, I have found a balance in the contrasted mediums that conveys the desired design.

The target market and audience will be individuals and businesses who won’t fear the challenged social norm and have an eye for creativity alongside a delicious beverage.

Concept 2:

The second concept of ‘Why Not Men’ similarly aims to challenge the norm in the wine industry.

Although, the design will use the simplicity of line to portray a symbol of man. This focus on appreciation of space, minimalism and simple typography and symbol is quite refreshing for the consumer. The classic style of minimalism is a growing trend with an enormous audience interest. By incorporating illustration into the design, I aim to for it to be subtle enough to not push boundaries of minimalism.

The whole design of the wine bottle is black. The bottle shape will have more curve to it, similar to a Champaign styled bottle. This will allow more space around the white symbol. If bought through a bottle shop, the wine will come in a similarly designed box, adding more style and classiness.

Further Updates

Update:

Further Experimentation: