Why We Shoot 4k
Instead of trying to map this out on a whiteboard I put together this video for a client explaining why we’re shooting everything in 4k. https://vimeo.com/228726880  Here’s the script I wrote The shift from HD, to 4K, or UHD, has several advantages that we felt would be easier to demonstrate in a short video. 4k capture will dramatically improve post production. More on that in a moment… Let’s…
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