White-labeling in UX Design
What is White-labeling in UX design?
White-labeling in UX design is when products or services are rebranded and sold to multiple users as a customisable product.
How did we implement white-labeling in UX design?
Yellow Slice’s client, Finaureus engages in building digital products for the finance industry.
As Finaureus’ clientele includes multiple Banks and NBFCs, the product had to ve versatile. It was essential that the product made fits the brand design of its clients.
Since most banks have the colour blue, we built the initial app in blue. However, to ensure that it fits multiple brand designs, the app was delivered to Finaureus in multiple colour tones.
We have used a neutral Black colour for the generic UI elements like buttons, etc. These don’t change with the colour options.
While delivering the app in multiple colour tones, it was integral that other supporting elements fit the theme. This meant that elements like graphs and buttons had to be represented in the same base colour.
This is also where the problem lay. The task was to change not just the base colour but also incorporate tints and shades to represent multiple brands.
This problem was solved by implementing a pattern based on single accent colours playing with their Hex Values. We created various tints of the same color to represent complex information. For this purpose, we used a tool called: www.hexcolortool.com. This tool uses a special algorithm to define the colour selection and generate various shades and tints.
The Core Hex Values we used include:
A ux design company like Yellow Slice believe is problem solving at audience perspective as well as client and management perspective. It is diligently taken care on priority.
To know more about our processes visit us at https://yellowslice.in/process.php. alternatively you can write to us about your problems and we are happy to help.
Originally published at -Â https://www.yellowslice.in/bed/white-labeling-in-ux-design/
