#westside studio

Regardless, it was a perfect example of the 'Concept to Complete' posts I've been running, so I'm putting it up here today! 

The summer months of July and August are high season for weddings.  As I’ve already spent a couple weekends this summer as a wedding guest, I started to reminisce about a shoot I did for AstraZeneca pharmaceuticals earlier this year.  Dare I say, this is by far the cutest photo shoot I’ve done to date.  I was really excited when John St. contacted me to partake in this fun idea.  I loved the concept and the idea of making an unexpected pharmaceutical ad.  This is the kind of wedding photography that is up my alley!

So what is “Vimovo” you might ask?  Vimovo is the latest osteoarthritis drug that offers pain relief and also protection from stomach ulcers.  To illustrate the union of these two elements, we were in search of some unique cake toppers.

After seeing their layout I knew this wasn’t something I could easily find, and knew that only model maker, Franc Madden would be perfect for this job. I get so excited when models are made for photo shoots and love seeing the process of a vision coming to life. Here are some in-progress shots of our little couple as they were carefully hand crafted for our special shoot day.

Getting cake toppers made was the first step, but it soon started to feel like we really were planning a wedding party. We tracked down some drapery and an oversized cake, and we were set to go!

And after some finishing touches on set, the two were styled and camera-ready for this:

Here’s a closer look at the happy couple:

Many thanks to the great folks at John St for having me work on such a fun and sweet concept! And many thanks to the talented Franc Madden for all of his meticulous work on bringing our characters to life.

Client: AstraZeneca, Vimovo Agency: John St. Associate Creative Director: Stephanie Ferrari Agency Producer: Alisa Pellizzari Model Maker: Franc Madden Photography Producer: Phaedra Kennedy Photography Assistant: Rebecca Leach Studio Intern: Dan Berger

Let’s end this week off with a sweet portrait of the two and a glimpse of their first dance:

All Images © Vicky Lam