Pepsi Unveils âWe Got Tasteâ Campaign for December
Pepsi recently unveiled its campaign for December. The campaign is called âWe Got Tasteâ and it is part of the brandâs yearly activities in placing the consumers at the forefront of its brand awareness initiatives. The new campaign tagged: âWe Got Tasteâ was unveiled today at a media session which held at the Seven-Up Bottling Company, Ijora Lagos.
About the âWe Got Tasteâ Campaign
According to the brand, the âWe Got Tasteâ campaign is part of their strategy to own December. The brandâs strategy involves owning December every year for the consumers to have a great and exciting experience. The brand is a brand that understands pop culture and consumer experience thereby combining the functionality of the product with its emotional attribute.
How the Brand is Owning December for Its Consumers
In an effort to own December for its consumers Pepsi will be hosting some of the best shows, parties and concerts. Here are some of such events Pepsi will be Hosting: Pepsi Rhythm Unplugged Livespot X Festival featuring Cardi B, Star Boy Wizkid, and Burna Boy. Grammy-nominated Burna Boyâs âBurna Boy in Concert,â MeganTheStallion  Teni âThe Billionaire Experienceâ  Tiwa Savage with âSavage Experienceâ  Pepsi âStar Boyâs Wizkid Live Concert.â DJ Cuppyâs âCactus at the Roof Partyâ  DJ Xclusiveâs âAll White Partyâ DJ Spinallâs âParty of your Dreamsâ
Pepsi Speaks about the CampaignÂ
 Marketing Manager, Seven-Up Bottling Company, Mr Segun Ogunleye spoke about Pepsiâs December campaigns. âThere is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December,â said Ogunleye âPepsi over the years has owned December with Music +football events which have become a driving force. As a brand we are in the forefront of driving contemporary pop culture, and we have done this again and again and thatâs the spirit of what our brand is aboutâ, he said. The Marketing Manager revealed that the new campaign âWe Got Tasteâ which has been premiered on the digital platform received 80% applauds from consumers on the various social media platform. Source: Brand Sprung Read the full article
