#week 3.1

My wireframe I constructed is in the rough stages, so I couldn’t really get much feedback on it yet - my main focus will be on refining it and mocking up a more detailed version / making it clickable in XD before Thursday. Overall, I am pleased with our progress and our concept! 

We're getting work done!

Week 3 you showed the mcdonalds commercial and I yucked at it for being too lovey. I chose something completely opposite than your keeper file. I feel like this add is trying to change people’s perspective on drunk driving to see it as violence rather than just a crime. It’s trying to change the cognitive, behavioral, and affective attitudes of people. Although it’s not selling anything, it’s still advertising a company and a cause and is going one step beyond the ‘don’t drink and drive’, in my opinion.