Applause Applause — Creative Branding & Digital Agency in Melbourne | Is your advertising tired?
“I AM ONE WHO BELIEVES THAT ONE OF THE GREATEST DANGERS OF ADVERTISING IS NOT THAT OF MISLEADING PEOPLE, BUT THAT OF BORING THEM TO DEATH.” — LEO BURNETT
But only if there was legislation to support that.
Kidding aside, that statement has some truth to it though. To understand that, let’s understand what ‘tired advertising’ or ‘advertising fatigue’ means. Simply put, advertising fatigue is when your consumers get tired of viewing the same ads.
When ads become an excuse to go to the loo.
When ads become an excuse to go whip up a sandwich.
When ads give birth to a revolutionary concept like ‘skip ads’.
This is detrimental to ad spend and conversion, and can have a negative effect on your brand, ultimately leading to low ROAS (Return on Ad Spend).
Basically, you end up spending on ads to only decrease their value.
want to read more click: Creative Branding & Digital Agency in Melbourne
Our Website: http://blog.applauseapplause.co
Our Email: [email protected]
