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We get it. Earning a living as a freelancer isn’t easy.

But this is really about the freelancing ecosystem. After all, despite being a fan of the flexibility and ease that freelancing provides, I’d still prefer a bit of ordered chaos. And the world of freelancing does need some structure, eh? If you’re a business owner, you’re more than familiar with the process of hiring employees. It’s a tiring one, you’d agree. Multiple rounds of interviews, negotiations about the salary, KRA, timings, etc. And when the candidate is finally on board, there’s this whole thing about the differences in working styles, deliverables, timelines etc. It’s just a very elaborate (sometimes unnecessary) process just to get your company a resource to carry out a task.

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Applause Applause — Creative Branding & Digital Agency in Melbourne | Netflix vs Virtual Reality: Is the content more exciting than its medium?

“Narcos or just Google Glass

Who has potential to reach the mass?”

Hold up, there’s a virtual war going on?

Well, standing today, it doesn’t really seem like a fair battle. On one hand, you have Netflix — the cornerstone of any millennial weekend (and the self-proclaimed competitor of sleep), and on the other, you have Virtual Reality — those bulky goggles that VR not sure if we need. But as it turns out, this fight is legit, and it’s happening right now.

Cool, tell me more!

Want to read more click here: Creative Branding & Digital Agency in Melbourne

Our Website: blog.applauseapplause.co

Applause Applause — Creative Branding & Digital Agency in Melbourne | Is your advertising tired?

“I AM ONE WHO BELIEVES THAT ONE OF THE GREATEST DANGERS OF ADVERTISING IS NOT THAT OF MISLEADING PEOPLE, BUT THAT OF BORING THEM TO DEATH.” — LEO BURNETT

But only if there was legislation to support that.

Kidding aside, that statement has some truth to it though. To understand that, let’s understand what ‘tired advertising’ or ‘advertising fatigue’ means. Simply put, advertising fatigue is when your consumers get tired of viewing the same ads.

When ads become an excuse to go to the loo.

When ads become an excuse to go whip up a sandwich.

When ads give birth to a revolutionary concept like ‘skip ads’.

This is detrimental to ad spend and conversion, and can have a negative effect on your brand, ultimately leading to low ROAS (Return on Ad Spend).

Basically, you end up spending on ads to only decrease their value.

want to read more click: Creative Branding & Digital Agency in Melbourne

Our Website: http://blog.applauseapplause.co

“STEP INTO YOUR SELF-DRIVING CAR

WITH HUMANS, ARE THEY PERHAPS, AT PAR? ”

In 1888, people of Baden-Württemberg (a state in southwest Germany) had seen what they believed was the work of some kind of devil, and no, it wasn’t pineapple pizza. In fact, they had seen Bertha Benz driving the first petrol ‘production’ vehicle developed by her husband Karl Benz. She was the first person to undertake a journey of about 106 kilometers in a car. So people who saw her on the streets in this horseless carriage moving without any visible force were bewildered. One hundred and thirty years later, we now have the same reaction that the people of Baden-Württemberg had back in 1888 when we see a driverless car on the road. Yes, autonomous cars are here, and we’re not quite sure if they’re here to stay.

want to read more click: Creative Branding & Digital Agency in Melbourne

Our Website: http://blog.applauseapplause.co

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