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Today the ground- breaking trend in the world of technology is Mixed Reality! It has already started making waves in the advertising world. International brands are always looking for innovative ways to emotionally connect with the audience and have started incorporating Mixed Reality in advertising, marketing and branding solutions. Many IT companies offering Web development services are now going for Mixed reality in their advertising campaigns. 

Mixed Reality solutions like hardware, and apps alike are being developed by major brands like Apple, Google, Microsoft etc., catering to the rising demand in advertising. With the launch of Apple ARKit and GoogleARCore, Mixed Reality in advertising is expected to have an accelerated growth with more innovations in the future. Over the years, Mixed Reality has developed considerably creating an impact in sectors like Finance, Travel, Education, E-commerce, Real Estate and more.

The world of retail is all about new technologies that offer personalized experiences to innovative quality ad formats that connect brands more meaningfully with shoppers. With Mixed Reality solutions brands connect more interactively with their target audiences enhancing the customer experiences. We, Cedar Software Technologies, a premier web development company in Cochin strive to incorporate mixed reality in advertising for our customers.

Reasons to adopt Mixed Reality in Advertising:

Mixed Reality ads are totally immersive and help in developing an emotional connection with the brand for the customer. These ads are realistic and allow the customer to see and interact with them. For example, in the Arctic Home Campaign by Coca-Cola and the World Wide Fund - A campaign, aimed at the protection of polar bears and their natural habitat, included a Mixed reality event at the Science Museum in London. The visitors could see themselves interacting with virtual animals in their natural environment. With this event, the Coca-Cola company could create deep emotional connections between people and the brand.

Mixed Reality advertisements could be built upon marker-based and location-based mixed reality. Many apps built on mixed reality can be used for various campaigns for promoting products and services and pump up the sales. Mixed Reality allows the customers to try the products before buying which make these ads a powerful tool for driving sales and increasing revenue.

Marketing & Branding Campaigns of companies like Starbucks, Titan, Nissan & more have used Mixed Reality to create immersive and engaging experiences for the customers with the help of their Mixed Reality Apps.