#web development halifax

IntegraWeb | SEO company in Halifax, Nova Scotia

IntegraWeb is a SEO services based company in Halifax, Nova Scotia. We are a team of experienced and talented Internet marketing experts who help you get higher ranking in Google, Bing, Yahoo and other search engines in Halifax. We use organic SEO techniques to drive traffic to your website. Our goal is to enhance your brand awareness. Call us (902-702-0270) today to discuss the best digital marketing options for your business.

We are expert in: Website Design & Development SEO Services Digital Marketing Social Media Marketing WordPress Development E-Commerce Website Search Engine Optimization Mobile App Development Google Adwords & PPC Services

No matter how good your business is if you want to remain in the competition, then having a website is not an option, now it has become a necessity. Now, in this technological world people prefer to search for everything on the internet. So, if you are not available there then surely you will miss the mark. Whether its saving money on your fuel and phone bills, finding reliable movie reviews, safeguarding your photos, getting directions or even retrieving Aunt Mable’s postcode, the world wide web is awash with tools that exist to make life easier, cheaper and more convenient. So, it is really vital to make a website to reach your potential customers. Hire an experience web developer from expert IT companies.

Imagine that the big brand name like Infosys, HCL, Flipkart, Facebook, Adidas and many more without a website. They will gradually lose their presence, people will start forgetting their name, they will no longer remain the big brand name and you will not be remembered any more. Websites are not just important to create new customers for your business but also help to retain them for long. Because everyone wants easy access to your products and services.If you can’t provide it to your customer then they will start looking at your competitors offers the same services.

The web is a treasure trove of useful tools that can assist your everyday life both at work and at home. Leverage it to make your business a grand success. Whether you are a big fish in the business world or a start-up trying to enter this sphere, without a website you will not be able to flourish your business in this technological world. Now, if you get to know why web development is for your business in 2019 then I want to discuss some latest trends you should follow for website development:

Web Development Trends

Single Page Websites

Making it simple is the latest trend in web development. Now business owners just want to focus on vital information rather than providing irrelevant stuff and it can be done by using Single-Page website. Scrolling down on these websites can provide the visitor with all the necessary stuff which is required. Now, developers no more need to do massive and complex coding. These websites will provide the new tailored experience to visitors with increased loading time and improved responsiveness.  

Additionally, single-page sites are better for increasing conversion rates as customers don’t have to look far to find what they need in order to make a purchase.

Arrival of PWA

Due to the availability of internet on mobile phones, people prefer to surf everything on the mobile. Therefore arrival of PWA or Progressive Web Apps has gained wide popularity. These are just like other apps on the mobile phone. But the interesting thing is that we don’t need to download it from the play store.  The main Idea behind the development of WPAs is to simplify the interaction of users with the website on their mobile phones so they get the relevant stuff over there and increases the conversion rate.

If you are not sure about this kind of Apps whether to go for PWAs or traditional websites, then check out eCommerce giant Flipkart. After introducing PWA, Flipkart has received 70% increment in the conversion rate. 

Chatbots Are Awesome

How good would it be if you provide online chatbots to your customers at your website? No need to hire a person for customer service, free of cost 24/7 customer assistance. Chatbots are possible due to the introduction of AI technology. Chatbots make your website look more trustworthy, people get instant customer services and these all features will enhance the conversion rate.

Uber Eats has implemented Chatbots for customer service and this has brought a tremendous increase in the valuable customers. In the next few years, having Chatbots for your website is something that is going to be more popular all over the world, since it can definitely help in conversions.

Multimedia Long-reads

In case you are considering long reading on any web page with a completely solid text alongside a few photos then you can easily forget about it. At present, long reads are an entire representation of text, animations, pictures, and icons. Long read actually aims to tell a complete story in short and simple words. Now the user can scroll the page easily and even cling to the major information points.

Growing Importance of Adaptability

You must have heard that the development of the Word Press website is a simple and easy task. The strange thing is that you still don’t know how to create one for you, but your friends are easily doing the same. But no need to worry anymore, because here I am going to describe the complete process for website development.

Before Start, Read Some Facts

Well, before starting, I want to share some alluring facts about the Word Press platform - It is the best CMS platform which is used by almost 32% websites of the world, It offers the power of ‘Woo commerce’ to easily start your online stores, availability of various themes and plugins make it more attractive and, the important feature is that this platform is SEO friendly.

Now, let’s begin with step by step guide for building a Word Press website. When the first time you step inside the Word Press dashboard, you may be fascinated by simple and user-friendly appearance. A management sidebar on the left. A clean interface to work within the center. Notifications at the top. But when you dig deep inside the layers, you may find it little complicated. So let’s discuss some practical steps to build your website:

Step 1 Choose A Domain Name For You

You have to begin by choosing the perfect Domain name for your website. It will create an online identity for your business. Your domain name is your URL or website address and, the users will type it in the web browser’s address to visit your website. For example, the Domain name for Binary Data is binarydata.ca but don’t get confused with domain name and URL. Domain name is just a part of the URL.

While selecting a Domain Name, make sure about the following things:

Relatively Short and Simple:

Make your domain name convenient for users because it is a website address for your visitors. So keep it short, simple and memorable.  

Relevant To The Services You Are Offering:

Choose the domain name according to the website's content and services. So after knowing the name, the user should know a bit about your website.

Select Appropriate Extension:

Domain names are always added with the suffix such as .com, .org, .net, .edu, .in, .ca etc. You may be acquainted with all these domain extensions but you may not aware of the specific meaning they depict. Here, .com is for commercial, .net is for the network, .edu is for education and .org is for the organization. These all are known as Top Level Domain (TLD). We also have geographical location based domain name such as .in for .ca for Canada etc.

Step 2 Buy Web Hosting And Domain

Well, once you have registered the domain name, the next step is Web hosting. Domain registration and Web hosting are entirely two different things. Web Hosting is reserving the place where you can store your web data- Images, Content and web files. Without web hosting, your website will not be visible on the internet. There are various types of Word Press Hosting plans:

Shared Hosting: As the name is indicating itself that resources will be shared by whether it is a memory, hard disk space, and bandwidth. But the website will get limited space and compromised security and speed.

VPS (Virtual Private Server): Resources will be shared but the users will be limited as compared to the shared hosting plan.

Dedicated Hosting Plan: It is quite expensive, but no sharing is there. Dedicated resources for a dedicated user.

Managed Word Press Hosting: This kind of hosting is specifically for Word Press platform. In this plan, the user will have dedicated resources plus a Word Press management solution.

Step 3 Install Word Press

After buying Domain Name and Web Hosting Plan, you are on well on your way! Next task is to install Word Press on your hosting server. As long as the one-click Word Press installation feature is not there, a manual installation was done and it required some technical expertise. Almost all the renowned Word Press hosting companies offer 1-click Word Press installation so that you can get the latest version of Word Press installed in a matter of minutes.

Step 4 Start Designing By Choosing Your Theme

Now here the magic begins!

Here the journey will be started where you distinguish your website from others. There you will go for a theme. There are more than 1500 professionally designed and visually attractive Word Press themes and you can choose any one of them and alter it as per your requirement.

Few steps to install the theme of your taste

Log in to your dashboard by typing in web browser’s address https://yoursite.com/wp-admin, Here 'Your site' indicate the domain name. Login with your credentials and dashboard will open. The dashboard is quite user-friendly, so observes things calmly and don’t get confused. Click on the ‘appearance’ option and go for themes. Select the theme of your choice and then simply click on “Install” followed by “Activate”.

Step 4 Add Plugins As Per Your Choice

Login your dashboard, go to Plugins>Add New and search for the plugin that you need. You can search the plugins by names or keywords. When you find the plugin that you need, click on the “Install Now” button. After that click on the blue “Activate” button.

Step 5 Add SEO Optimized Content

Word Press is an SEO friendly platform. It offers you to easily do On-Page SEO. You can optimize the permalinks, title tags and headings, images and other media easily. You can add content in all the pages of the website as per your requirement. Moreover, Word Press is completely mobile-friendly platform. Therefore it is highly responsive as well.

Finally- you are all set to launch your website! But keep optimizing it afterwards.

Wrapping Up