#web analytics and optimization

                    My Mastery Journey: Web Analytics and Optimization 

As I move towards the end of this chapter in My Mastery Journey I have gained a wealth of knowledge. I am truly grateful for the challenges, failures, and success. This month has been great because I was immediately able to jump into strengthen my google analytics skill set.  Web Analytics is something that is extremely beneficial for any company to utilize effectively.  

  Goal one was immediately being feed with resources and text. If you want to gain a deeper understanding of anything read about that thing, learn as much as possible by applying techniques, creating strategies, synthesizing and improving. Mastery is a journey. This is a constant theme echoed in many of the stories in Mastery Journey by Robert Greene. 

    This course really brought everything I have been learning altogether.  In every way, it was validating. It made me realize my strengths. See weakness and improve.  I was able to see the connection between what I do, what I will achieve and what I am creating. I am h All parts of an Internet Marketing Plan work together in unison to create the perfect delivery to the intended audience. 

After this class, I am able to create reports and analyze data in order to help the business achieve their objectives. Web analytics helps companies gain deeper insights. They can begin to understand how their companies interact with their brand and if their brand is meeting objectives. It also helps your brand understand how to fix issues.

 Through learning and hands-on experience, I am can spot trends and help companies make the best decision for their companies. I am able to look at which channels are the best to reach audiences, who our audience is, what content they engage with the most and so many wonderful things.  

Optimization is important for any part of a plan. In order to level up in business. Create the ROI you want. Meet your business objective you have to have a comprehensive plan that utilizes Analytics helps you to understand what content to deliver to your audience, how, where so you can strengthen the company why. It helps you understand where they are in the purchase funnel. Analyzing data can help you create a strategy to close the deal.  Companies should me and surpass their goals by worker smarter not harder. 

What I learned at the end: I am passionate about Analytics: Web, Social, Commerce all of it. I love every part of SEO and its challenges. I love the way a company can share its story on social media and how email/direct mail connects us still. I see how every part of Marketing-become complete with the ability to understand and engage. 

I learned to read data,  analyze data and see trends and help make decisions to help achieve a company’s goal. How is this accomplished? by setting up segments using filters and making comparisons. Oh and testings and testing. Doing this allows you to spot trends. I also received an Individual Certification in Google Analytics. On this Mastery Journey, I am connected to what I am learning and enjoy growing.