#wayfinding software

Las Vegas, NV, March 2022 – Acquire Digital, the global leader in digital wayfinding and location intelligence solutions, announced today that it will deploy its industry-leading Wayfinder technology at the upcoming Shoptalk retail tradeshow in Las Vegas, NV.

Building upon the deployment of Acquire’s Wayfinder platform at Shoptalk’s smaller Groceryshop tradeshow in the fall, the Acquire team will continue their initial success by implementing an upgraded solution to improve visitor engagement at the upcoming retail show in Las Vegas. In collaboration with Freeman, the interactive digital mapping and show directory software will be deployed on nine 55″ interactive kiosks located at the entrance and throughout the show floor.

The goal is to create a seamless experience for tradeshow attendees by making it easy to navigate the venue’s large show floor and numerous event spaces. The digital wayfinding solution will provide visitors with an overview of the tradeshow layout with turn-by-turn directions to help locate specific exhibitors, events, and restrooms. In addition, the informational kiosk will highlight Shoptalk sponsors with engaging company information, product photos, and videos.

Acquire’s extensive background creating digital experiences within the retail space offered a great opportunity to showcase its Wayfinder platform in a tradeshow environment. In addition to wayfinding, Acquire has built many digital applications for retailers across the globe to improve the shopping experience and create an omnichannel link to online shopping.

“The Shoptalk tradeshow is a great opportunity to show how our platforms and solutions can help retailers connect with their customers in new and innovative ways,” said Neil Farr, CEO of Acquire Digital. “We’re looking forward to demonstrating how our platform can help retailers create a more seamless shopping experience for their customers, whether they are Malls, large big box stores or smaller intimate shopping environments. We are seeing an increased demand for utilizing custom wayfinding combined with data-led digital signage and endless aisle solutions within the retail markets to help bring digital transformation into their bricks and mortar locations. Additionally, new, lower cost technologies enable LED installs like the one we installed outside of the Forum Shops on the Strip as retailers adapt to make their shopping experience become a go-to destination.”

Retailers continue to look for new and innovative ways to connect with their customers. At this year’s retail tradeshow, Acquire’s team will be meeting with multiple retail companies to discuss how it’s solutions can help create a more seamless shopping experience for their customers.

“We are excited to continue the partnership with Acquire to bring innovative digital technology to augment the overall tradeshow experience,” said Ryan Hopkins, Group Head of Video and New Media at Hyve Group PLC; Shoptalk’s Parent company. “It is a great opportunity for us to showcase technology that will improve the show experience and is relatable to what future in-person retail experiences will look like.”

With the help of Acquire’s technology, Shoptalk’s tradeshow mapping solution will create a more efficient and enjoyable experience for all attendees. The show is taking place MARCH 27-30, 2022, in Mandalay Bay, Las Vegas, NV.

About Shoptalk: Thousands of professionals attend the Shoptalk tradeshow each year from almost 3,000 established retailers and brands, startups, tech companies, investors, real estate operators, media, Wall Street analyst firms and more. They come to learn, collaborate and create the future of retail with four days of highly relevant content, curated meetings, productive networking and facilitated social engagements. The event provides a platform for retailers and manufacturers, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve.

About Acquire Digital: Acquire Digital is a global leader in innovative digital signage software and interactive experiences. With over 23 years of experience in the visual solutions and digital signage markets, the company is known for its industry firsts. Its passion for reaching beyond the boundaries of digital signage has played a key role in shaping Acquire Digital into the globally recognized company it is today. The company produces world-class UX and UI solutions that create an interactive and immersive experience.

In recent years, social distancing has become the norm with younger generations because of technological advancements and other social factors. It was accelerated due to COVID-19, and yet the need to connect to people and brands is growing. As our daily lives return to a new normal, the stakes are high for retailers to drive consumer engagement and increase touch-points to access important product information quickly. 

This has become a challenge for the retailers since they were looking to find a way to satisfy the need for knowledge of their customers. Staffing and inventory management issues within retail have also started to cause new issues for updating product pricing and point of sale marketing. 

To combat the challenges and changing landscape, many retailers are utilizing digital solutions to serve up all the necessary and valuable information for their customers to meet their needs. One of those solutions is reactive digital pricing label displays installed at the point of purchase. 

What is a Reactive Digital Pricing Label and How Does it Improve Retailers Efficiencies?

Reactive Digital Pricing Labels are used to automate the store pricing process and shift labor, and eliminate the need for printed labels. The digital solution improves retailer’s pricing and inventory management efficiencies by updating every time the price is changed under the control of the central inventory management system. In addition, pricing and marketing messages can be manually updated remotely or via a mobile device. 

 It’s a great digital alternative for retailers who want to get updated pricing and engaging content to their customers quickly. Reactive Digital Pricing Label provides an innovative way of managing and displaying point of purchase content across small strip displays without the need of printing new labels every time a price changes or a product changes locations. The ability to create reactive content and price changes on the fly help retailers increase sales, improve inventory management, and lower overhead. 

  How Does Shelf-Edge Reactive Displays Work?

Acquire’s Shelf-Edge system was created and tailored to the playout and inventory management of point-of-purchase content on small strip displays. The Shelf-Edge content management system comes with built-in design tools to create and edit pricing labels and marketing messages.

Once a retailer has created its message, the CMS can playout and schedule content remotely to any shelf or section within the store. It can do this without needing to print off the new price tags and it can easily publicize any promotional content across multiple displays. Since we are talking about promotional content, the CMS can synchronize moving content across multiple displays for a unique customer experience. 

  Using QR Codes at the Point of Purchase

A great advantage of this tool is its mobile capabilities. Using the custom QR code creator, the system provides the ability for customers to scan a QR code at the point of purchase to view additional product information or ship-to-home options online. Many retailers like Ralph Lauren, Unilever, PepsiCo, H&M, and Puma are using QR codes to digitalize products to increase the ability to sell additional sizes or out-of-stock products online. The use of QR codes has increased during the pandemic and is set to be at the forefront of retail and consumer engagement agendas in 2021.

Benefits of Reactive Digital Pricing Labels

Digital Pricing Labels have a lot of benefits for both retailers and their customers. Some of the benefits include:

Reduce Employment Costs – Maybe one of the greatest benefits for retailers is the ability to reduce employment costs. Now you can update and change content and pricing remotely and without difficulty. The best thing about it? You don’t have to print and install the updated price tags.

Improved Promotional Exposure – If you wonder how a display can do this, the answer is simple: QR codes. This tool can implement deals and discounts by using unique QR codes, an on/off control, and full tracking of the customer with a built-in facial recognition that tracks gender, age, as well as ethnicity. 

Tracking the Behavior of the Customer – With the addition of optional sensors and cameras, Shelf-Edge provides additional analytics to track customer behavior. It can do a behavior analysis, which takes into account audience metrics including location, dwell time, reactions, or age. This will help you in identifying your ideal customer via camera for targeted advertising. How it works is that the data from each location is stored in the system that allows customer’s stock movement, as well as their responses. The benefit of this particular feature is that it allows the combining of the full-motion video elements with computer-generated animations by using live data. You can collect usage and product data, as well as build trigger rules to allow live content changes, no matter if they are connected or not. 

Increase Content Engagement by Using Live Data to Track Content – Now you can easily add mobile hand-off end-points because you will be able to drive online sales and display product information. This is thanks to the mobile-friendly feature, as well as the full-motion video elements that can be combined with computer-gathered animations. 

Some recommended hardware include the Endcap Header Display or Shelf-edge Strip Display.