#digital wayfinding

Las Vegas, NV, March 2022 – Acquire Digital, the global leader in digital wayfinding and location intelligence solutions, announced today that it will deploy its industry-leading Wayfinder technology at the upcoming Shoptalk retail tradeshow in Las Vegas, NV.

Building upon the deployment of Acquire’s Wayfinder platform at Shoptalk’s smaller Groceryshop tradeshow in the fall, the Acquire team will continue their initial success by implementing an upgraded solution to improve visitor engagement at the upcoming retail show in Las Vegas. In collaboration with Freeman, the interactive digital mapping and show directory software will be deployed on nine 55″ interactive kiosks located at the entrance and throughout the show floor.

The goal is to create a seamless experience for tradeshow attendees by making it easy to navigate the venue’s large show floor and numerous event spaces. The digital wayfinding solution will provide visitors with an overview of the tradeshow layout with turn-by-turn directions to help locate specific exhibitors, events, and restrooms. In addition, the informational kiosk will highlight Shoptalk sponsors with engaging company information, product photos, and videos.

Acquire’s extensive background creating digital experiences within the retail space offered a great opportunity to showcase its Wayfinder platform in a tradeshow environment. In addition to wayfinding, Acquire has built many digital applications for retailers across the globe to improve the shopping experience and create an omnichannel link to online shopping.

“The Shoptalk tradeshow is a great opportunity to show how our platforms and solutions can help retailers connect with their customers in new and innovative ways,” said Neil Farr, CEO of Acquire Digital. “We’re looking forward to demonstrating how our platform can help retailers create a more seamless shopping experience for their customers, whether they are Malls, large big box stores or smaller intimate shopping environments. We are seeing an increased demand for utilizing custom wayfinding combined with data-led digital signage and endless aisle solutions within the retail markets to help bring digital transformation into their bricks and mortar locations. Additionally, new, lower cost technologies enable LED installs like the one we installed outside of the Forum Shops on the Strip as retailers adapt to make their shopping experience become a go-to destination.”

Retailers continue to look for new and innovative ways to connect with their customers. At this year’s retail tradeshow, Acquire’s team will be meeting with multiple retail companies to discuss how it’s solutions can help create a more seamless shopping experience for their customers.

“We are excited to continue the partnership with Acquire to bring innovative digital technology to augment the overall tradeshow experience,” said Ryan Hopkins, Group Head of Video and New Media at Hyve Group PLC; Shoptalk’s Parent company. “It is a great opportunity for us to showcase technology that will improve the show experience and is relatable to what future in-person retail experiences will look like.”

With the help of Acquire’s technology, Shoptalk’s tradeshow mapping solution will create a more efficient and enjoyable experience for all attendees. The show is taking place MARCH 27-30, 2022, in Mandalay Bay, Las Vegas, NV.

About Shoptalk: Thousands of professionals attend the Shoptalk tradeshow each year from almost 3,000 established retailers and brands, startups, tech companies, investors, real estate operators, media, Wall Street analyst firms and more. They come to learn, collaborate and create the future of retail with four days of highly relevant content, curated meetings, productive networking and facilitated social engagements. The event provides a platform for retailers and manufacturers, startups, tech companies, investors, media and analysts to learn, network, collaborate and evolve.

About Acquire Digital: Acquire Digital is a global leader in innovative digital signage software and interactive experiences. With over 23 years of experience in the visual solutions and digital signage markets, the company is known for its industry firsts. Its passion for reaching beyond the boundaries of digital signage has played a key role in shaping Acquire Digital into the globally recognized company it is today. The company produces world-class UX and UI solutions that create an interactive and immersive experience.

Have you ever walked into a large mall and found you have no idea which way to go?

You are not the only one to face such a situation. Most of us often find ourselves lost inside large buildings roaming through hallways, frustrated and taking wrong turns or looking for someone to show us the way. Whether in a large campus or a shopping complex, people need to reach where they need to be with ease. Digital wayfinding signage is a powerful interactive solution to take care of this vexing problem.

When positioned appropriately, wayfinding signs help visitors inside your facility reach their destinations with ease, saving their time and energy. An excellent wayfinding signage design is indeed an excellent solution to improve your service and keep customers happy.

Read the remainder of the blog to get more proof of how digital wayfinding can benefit your business.

Benefits of Digital Wayfinding Signage for your Business

1. It is Cost-Effective

Businesses still using printed maps and static signs need to quickly switch to digital wayfinding signage solutions. Such maps and signs can get outdated quickly since offices relocate or reorganize regularly, and their exhibits also change frequently. To print maps and signs repeatedly is expensive. But, wIth digital wayfinding, you can update all these changes easily and quickly. You can update directories and maps quickly without spending a lot of money printing or installing static posters. Moreover, you can also scale in the future by adding more customer-friendly features when you require them.

2. Easy to Use Interface

The other great benefit of digital wayfinding signage is that you can make changes as needed for your business using its simple backend GUI. There is no need for you or your employees to be tech-savvy. Hence, you also need not incur the expenses of outsourcing such services to specialists but can make any relevant changes yourself.

3. Provides Better Customer Experience

Wayfinding signs can greatly improve the customer experience at your facility. You can get creative with the signs and impress customers with personalized content and features. Add special touches to the messages and use eye-catching colours to create a good impression of your brand.

4. Reduces Wastage of Employees’ Time

Does your reception staff spend most of the time directing visitors to the right floor or department? With digital signage, you no longer have to worry about such a wastage of time. Since the signage guides your visitors to navigate, your employees get more time to focus on other significant activities. Your employees will not spend time providing directions to each and every person who enters your facility.

5. Improves the Aesthetic Appeal

Wayfinding Signage Design is much more eye-catching than traditional pamphlets or brochures. By incorporating visually attractive wayfinding signage, you convey the impression that you value your customers highly and are committed to following consumer-friendly practices,

With digital wayfinding signage, you reduce your customers’ frustrations and help them find their way easily through your business premises. It is a very flexible platform to promote your products and services, display the content you want, and engage with your customers.

Wayfinding signs help you attract your consumers’ attention and even influence their buying decisions. The rich, dynamic content on your digital signage communicates your messages instantly and provides the customers with a better experience, keeping them satisfied.

PAM provides smart navigation solutions for venues and destinations around the globe. It develops cloud-based wayfinding systems that improve customer navigation and manage complex signage systems.

Digital Waypoint Signage - Envent Australia

Digital Waypoint Signage - Envent Australia