Encourage social shares and location tagging
Still on the topic of social, are you encouraging your customers to share their in-store experiences on Facebook or Instagram? If not, you could be missing out traffic and sales opportunities. Since social networks are the most influential source for finding purchase ideas.
So, create social sharing opportunities within your store to get people to talk you up on social media. An easy way to do this is to display a branded hashtag and your store’s Instagram handle in certain parts of your shop.
Many apparel retailers like to do this in their fitting rooms, but there are plenty of other opportunities.
If have space in your store, consider setting up an Instagram wall with a fun style and invite people to take photos of it.
