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https://www.nraila.org/get-the-facts/assault-weapons-large-magazines/ • The congressionally-mandated study of the federal “assault weapon ban” of 1994-2004 found that the ban had no impact on crime, in part because “the banned guns were never used in more than a modest fraction of gun murders.” (Urban Institute[1]) Rifles of any type are used in only two percent of murders. (FBI[2]) Subsequent research conducted by the RAND Corporation found no conclusive evidence that banning “assault weapons” or “large” capacity magazines has an effect on mass shootings or violent crime.[3] • “Murder rates were 19.3% higher when the Federal [assault weapon] ban was in effect.”[4] • Americans own over eleven million AR-15s and buy hundreds of thousands of new ones every year. (NSSF[5]) • AR-15s are the most commonly used rifles in marksmanship competitions, training, and home defense. • Total violent crime and murder has fallen to near historic lows, while ownership of the firearms and magazines that gun control supporters want banned has risen to all-time highs. (FBI,[6] NSSF[7]) • AR-15s and other semi-automatic rifles are not the fully-automatic, military-grade firearms they are often claimed to be by gun control supporters and the media. • Ammunition magazines that hold more than 10 rounds are standard equipment for many handguns and rifles that Americans keep for self-defense. • The terrorist attacks in France and Belgium show that gun bans—including those on semi-automatic firearms and standard-capacity magazines—don’t prevent crime. In both countries, the ownership of firearms, including semi-automatics, is severely restricted. • Gun control supporters are wrong to claim that “assault weapons” are used in most mass shootings. While the media focus on this false narrative, mass killings have been committed with firearms of all types, and without firearms of any type. Second Amendment – Firearms that gun control supporters call “assault weapons” and ammunition magazines that they call “large” are among the arms protected by the Second Amendment. Because they’re among the arms that are most useful for the entire range of defensive purposes, they’re “in common use” for defensive purposes, a standard articulated by the Supreme Court in District of Columbia v. Heller (2008).[8] This is true, regardless of which of gun control supporters’ ever-expanding definitions of “assault weapons” one uses.[9] In 2015, Heller decision author Justice Antonin Scalia reiterated that the Second Amendment and Heller preclude “assault weapons” bans when he signed onto a dissent from the denial of certiorari in Friedman v. Highland Park.[10] More “assault weapons” and “large” magazines, less crime – From 1991, when violent crime hit an all-time high, to 2017, the nation’s total violent crime rate decreased 48 percent, including a 46 percent decrease in the murder rate.[11] Meanwhile, Americans bought about 200 million new firearms,[12] including more than eleven million AR-15s,[13] and so many tens of millions of “large” handgun and rifle magazines that it seems pointless to attempt a count.[14] Different guns, same old tune – In the 1970s, gun control supporters predicted that crime would rise unless Congress banned all handguns.[15] In the 1980s, they said the same thing about compact, small-caliber handguns.[16]  For a quarter-century, they’ve said the same thing about “assault weapons” and “large” magazines[17] and Right-to-Carry laws under which people carry semi-automatic handguns and “large” magazines for self-defense.[18]Every one of these predictions has been proven false.[19] Nevertheless, they have expanded their definition of “assault weapon” to include virtually all semi-automatic shotguns and detachable-magazine semi-automatic rifles, comparable handguns, and various fixed-magazine rifles, and continue to press for a ban on magazines.[20] Study for Congress and follow-up studies – The congressionally-mandated study of the federal “assault weapon” and “large” magazine “ban” concluded that “the banned guns were never used in more than a modest fraction of all gun murders” before the ban, and the ban’s 10-round limit on new magazines wasn’t a factor in multiple-victim or multiple-wound crimes.[21] A follow-up study concluded that “AWs [assault weapons] and LCMs [large capacity magazines] were used in only a minority of gun crimes prior to the 1994 federal ban,” “relatively few attacks involve more than 10 shots fired,” and “the ban’s effects on gun violence are likely to be small at best and perhaps too small for reliable measurement.”[22] Another follow-up study found “gunshot injury incidents involving pistols [many of which use magazines that hold more than 10 rounds] were less likely to produce a death than those involving revolvers [which typically hold five or six rounds]” and “the average number of wounds for pistol victims was actually lower than that for revolver victims.”[23] In 2018, the RAND Corporation released a study that surveyed the available research on the effects of bans on “assault weapons” and “large” capacity magazines. The study found no conclusive evidence that such bans have an effect on mass shootings or violent crime.[24] History of semi-automatic firearms – Semi-automatic firearms were introduced in the 19th century. The first semi-automatic rifle was introduced in 1885, the first semi-automatic pistol in 1892, and the first semi-automatic shotgun in 1902.[25] Semi-automatics account for 20-25 percent of the approximately 400 million privately-owned firearms in the United States today and the percentage is rising, because semi-automatics account for over half of the 10-15 million new firearms bought annually.[26] Semi-automatics fire only one shot when the trigger is pulled—like revolvers, bolt-actions, lever-actions, pump-actions, double-barrels and all other types of firearms except fully-automatics (machine guns).[27] Thus, semi-automatics cannot “spray fire” and they’re not designed to be fired “from the hip.”[28] They aren’t “high-powered,”[29] there are no devices that convert them into machine guns legally,[30] they aren’t equipped with “grenade launchers” and “rocket launchers,”[31] and they certainly aren’t “weapons of mass destruction.”[32] Origin of the issue – The most popular semi-automatic firearm that gun control supporters call an “assault weapon,” the AR-15, was introduced in 1963, but gun control supporters didn’t decide to call it and other semi-automatic firearms “assault weapons” until 1984.[33] Gun control activists began campaigning against “assault weapons” only after they realized that their previous campaign to get handguns banned had failed.[34] In 1988, an anti-handgun activist group recommended to other such groups: [A]ssault weapons . . . will . . . strengthen the handgun restriction lobby . . . . [H]andgun restriction consistently remains a non-issue with the vast majority of legislators, the press, and public. . . . Assault weapons . . . are a new topic. The weapons’ menacing looks, coupled with the public’s confusion over fully automatic machine guns versus semi-automatic assault weapons—anything that looks like a machine gun is assumed to be a machine gun—can only increase the chance of public support for restrictions on these weapons. . . . Efforts to restrict assault weapons are more likely to succeed than those to restrict handguns.[35] ATF 1989 importation ban – The anti-handgun group also recommended that the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) adopt guidelines to prohibit the importation of “assault weapons.”[36] The following year, ATF banned the importation of 43 models of semi-automatic rifles that it had previously approved for importation.[37] Because federal law requires ATF to approve the importation of any firearm that is “particularly suitable for or readily adaptable to sporting purposes,”[38] the agency took the curious position that “target shooting” meant only “organized marksmanship competition.” Furthermore, ATF ignored the portion of the law requiring approval of the importation of firearms that are “readily adaptable to sporting purposes.” In 1998, ATF expanded its ban to include any semi-automatic rifle capable of using a detachable magazine that could hold more than 10 rounds.[39] Gun control supporters periodically insist that the importation restrictions be tightened.[40] California’s and New Jersey’s bans – California banned “assault weapons” in 1989, and New Jersey banned “assault firearms” in 1990. New Jersey’s ban included the Marlin Model 60 .22 caliber squirrel rifle, which an anti-gun New Jersey politician called a “people-killing machine.” Both states allowed owners to register and keep banned guns already owned, but only about 10 percent of owners complied with the registration requirements.[41] Several other states subsequently banned “assault weapons,” “assault pistols,” and/or “large” magazines.[42] Clinton “assault weapon ban” – President Bill Clinton campaigned for a federal “assault weapon” and “large” magazine “ban” proposed by Sen. Dianne Feinstein (D-Calif.,), saying people “can’t be so fixated on our desire to preserve the rights of ordinary Americans.”[43] Crime reports and felon surveys showed that “assault weapons” were used in only 1-2 percent of violent crimes, and in the 10 preceding years murders committed without guns outnumbered those with “assault weapons” by about 37-to-1.[44] Nevertheless, the Clinton/Feinstein “ban” on new manufacture of “assault weapons” and magazines that hold more than 10 rounds was imposed from 1994 to 2004. Pushing for an expanded ban – As the scheduled 2004 expiration of the ban approached, gun control supporters campaigned to have the ban not only extended, but also expanded, the Brady Campaign calling California’s ban the “model for the nation.”[45] But because “assault weapons” are used in only a tiny percentage of murders, California’s murder rate increased every year for five years after its 1989 ban, 26 percent overall, while in the rest of the country murder increased 10 percent. During the first five years after California expanded its ban in 2000, the state’s murder rate increased 10 percent, compared to a five percent decrease in the rest of country.[46] Nevertheless, in 2013 Feinstein introduced a ban much more restrictive than the one in effect between 1994 and 2004.[47] Whereas her 1994 “ban” merely prohibited manufacturing or assembling one of the targeted firearms with its full complement of standard external attachments, her 2013 bill would have banned the manufacture of the same firearms altogether, as well as banned the manufacture of other firearms not addressed in the 1994 legislation. Her 2013 bill would have banned the manufacture of any semi-automatic shotgun or detachable-magazine semi-automatic rifle that had any “characteristic that can function as a grip,” as well as various fixed magazine rifles and self-defense handguns, and prohibit anyone from selling or otherwise transferring a magazine that holds more than 10 rounds. The Law Center to Prevent Gun Violence and Million Mom March have proposed that pump-action firearms be banned as “assault weapons” too.[48] Semi-automatic rifles like the AR-15 are the most popular rifles in the United States for home protection and defensive skills-based firearm training and marksmanship competitions,[49] and they’re increasingly popular among hunters.[50] Ammunition magazines that hold more than 10 rounds are standard equipment for many handguns and rifles designed for defensive purposes, they’re commonly used in handguns kept for protection at home and carried for protection away from home, and they’re commonly used in defensive skills-based firearm training and sports.

Current CDC guidelines suggest that individuals maintain a six-foot distance (or about two arms’ lengths) from each other to minimize the spread of coronavirus through the air. Achieving this level of social distance in a trade show booth that is often just 20×20 or 20×30 feet can be a challenge, but not an insurmountable one. A few ways you can encourage social distancing in your booth include: • Providing open (and directional) entry and exit points to avoid mingling in aisles • Strategically placing seating options to separate parts of the booth • Minimizing the use of aisles, which can create bottlenecks • Using monitored entry points or having a greeting counter to limit the number of attendees in your booth at a time. You may also want to offer complimentary disposable masks or face shields and hand sanitizer at your booth’s entrance. Not only will this help attendees feel comfortable entering your booth, but it will also help protect the employees or team members staffing your booth. Even if the state, city, or event facility doesn’t require masks to be worn, having them available can show your commitment to public health and safety. Other Factors to Consider In addition to incorporating social distancing principles into your booth design itself, there are a few other things you can do to ensure your booth promotes a safe and healthy environment for attendees and workers alike. • Provide staff members with disposable gloves to be used whenever touching products • Regularly clean high-touch surfaces, tester products, and anything else that is frequently touched • Schedule appointments with vendors or prospective customers in advance to ensure that the booth is empty enough to accommodate them. • Use plexiglass dividers or “sneeze guards” to allow for mask-free face-to-face conversation without the risk of spreading germs. Trade shows are all about the latest product innovations. Now it’s time for companies to focus these skills on booth innovations that can showcase products and allow for organic conversations and connections without permitting the spread of germs. While some are already tired of “the new normal,” this pandemic could spur changes that may ultimately improve the way trade shows operate. If you need to revamp your booth or are looking for some bold, innovative ways to incorporate social distancing into your current design, Rockway can help. Our experienced designers and consultants can help bring your vision to life while keeping current health precautions in mind. Let us help you return to trade show exhibiting with confidence.

Now that a vast majority of trade shows and conferences have been cancelled or postponed worldwide, businesses are scrambling for alternative marketing ideas to keep their clients engaged and informed. You’ve spent months designing a new product or developing a new service, but the trade show you had planned to launch these new ideas at just got cancelled. If you’ve never ventured out into the virtual world, now is the time. There are many platforms you can use instead of showcasing your new and exciting offerings at physical in-person trade show event. Consider these several possibilities to fill the gaps of your marketing communication strategy for the future or at least for the time being. Right now there are two areas of marketing that are taking presidency: digital and ‘live’. WEBINARS OR VIDEO MARKETING A webinar is a suitable alternative to trade shows allowing you to present details of your product or service through a live or downloadable video feed to clients. Your presentation would be recorded and livestreamed to your chosen audience – and may even attract a new following of potential clients interested in what you have to offer. Live video updates on social media (Facebook or Instagram) offer up another great opportunity to be virtually face-to-face with your followers. However, there may be a learning curve if you’ve never attempted videoing yourself before. Just take your time – and practice, practice, practice. Start small with a brief video and take it from there. We’re all in this together so it might be beneficial if you show a little personality at this time! If clients are practicing safe social distancing, cannot come to you or will not attend an event in-person, then bring your company to them. By allowing businesses to log in and connect from the privacy of their home office or safe space, there is potential to reach many more individuals through video right now. MOBILE ADVERTISING Mobile marketing, or vehicle wrapping, is certainly an enticing alternative if you’re looking create more engagement at a time of reduced trade show appearances. If you’re in an industry where travel is daily necessity, a branded mobile vehicle enhances your advertising efforts to anyone on the road. Rather than spending your budget on a trade show booth right now, maybe get a custom vehicle wrap and create your own rolling billboard. If driving around town from client to client is business as usual for your company, the addition of a vehicle wrap will promote your brand in a new way, plus draw up attention, allowing for much more exposure and potential sales. E-NEWSLETTERS Sending a weekly, bi-weekly or monthly e-newsletter allows you to take advantage of the large audience of professional contacts you’ve gathered over the years. Maybe showcase a new product or service in combination with an update on how your industry is coping with the coronavirus health crisis. Have you recently completed a challenging customer project or developed a new solution for that will help clients moving forward? E-newsletters are one ideal place to share your latest company news and keep your clientele up to speed with future product launches. CREATE MORE CONTENT Blogging is a great source for obtaining organic leads, helps promote website or your business and works to provide something of value before asking for anything in return. You could have hundreds or thousands of new people visit our website after posting a blog post. The key is to create engaging content. Sounds easy right? Ever heard the marketing phrase “content is king” but never really gave much thought to it? We live in a world where everyone wants get involved, and let’s face it, all of social media is basically content. Decide whether your blog will be for entertainment, product information or industry education. Start with a topic and construct your blog post based on your own personal knowledge and experiences. The more you can relate to your readers the better. TARGETED MARKETING CAMPAIGNS Have you ever considered targeting a specific reader profile, industry or geographical region? As an effective solution either through online marketing or social media marketing, targeting a specific audience allows you the flexibility to choose geographic areas along with interests or behaviors, social status, age and so forth. Organizing advanced targeted marketing campaigns is a great way to keep your business in the forefront of your clients minds while attracting new clients in these unprecedented times. FINAL THOUGHTS Trade shows and conferences are about human connection, about a multi-sensorial interaction that simply does not happen online. Maybe it’s time for organizers and the businesses trade shows attract to shift their tactics to meet a new set of expectations – the desire for experiences and connection, for interactivity and collaboration. Attendees (your clients) no longer want to be spectators, but participants. Life’s not always fulfilling when you just keep to the same old, same old and never stretch yourself to accomplish something new. Always be learning – it’s one of those things that keeps life interesting. Altering your marketing objectives at this time is a must. We’ve all had to put our thinking caps on and come up with new “social distancing” ways to stay in touch with our customers and clients.  No matter what your industry, this may or may not become the new normal when it comes to marketing, so why not start brainstorming now to evolve your company into the future.

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o    You could use LED light bars in lookdown type cases sometimes because the large upper surface to display volume ratio dissipates the heat fairly quickly but that is the farthest I would go. If you MUST use LED lights in cases, make sure the drivers are outside the display area.  This will lower the heat a little.

If have space in your store, consider setting up an Instagram wall with a fun style and invite people to take photos of it.

Our cell phone kiosks come in a variety of finishes and colors. You can custom made storage space, shelving and lightning. Contact us for more information!

See if you can implement a similar strategy. Are there any experts or influencers that you could invite to your store? Perhaps you could team up with a local celebrity to conduct a talk or teach a class. There might even be monetization opportunities in these events — whether it’s from VIP tickets or autograph signings.

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