Sainsbury's dairy products, 1978. From the Sainsbury Archive.
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Sainsbury's dairy products, 1978. From the Sainsbury Archive.

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Sainsbury's Mature Farmhouse Cheddar Cheese, 1994. From the Sainsbury Archive.
"Say Cheese" 'Family Circle' magazine insert, 1973. From the Sainsbury Archive.
Customers in the cheese aisle, Sainsbury’s, The Harvey Centre, Harlow, 1982. From the Sainsbury Archive.
Paper notice for The Big Cheese event at Sainsbury's.
The Big Cheese weighed 6,500 lbs and 68,000 pounds of milk was used to make it. It measured 17 feet in circumference and was 4 feet high. A special truck was made to transport it from the dairy.
The branch where the event was held is not specified, but it appears to have been in a town or area with two branches (it states "orders…can now be booked at both shops"). From the Sainsbury Archive.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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A Sainsbury guide: Cheese by Wendy Godfrey, 1988. From the Sainsbury Archive.
End of aisle display of cheese spreads, Sainsbury's Bournemouth Hampshire Centre, 1982. From the Sainsbury Archive.
Sainsbury's Cheese Sandwich Biscuits packaging design material, 1960s-70s. From the Sainsbury Archive.