#waldo tejada

1. What is your favorite sector of the Savage Senses brand? 

 My favorite part of Savage Senses is our one of a kind ready to wear pieces and accessories. The Water Raw Materials collection features silk georgette tunics and hand dyed linen scarves perfect for any look, day or night. Savage Senses uses a unique dying process that gives each piece irregularities that are truly one of a kind.

2. How has Savage Senses made a difference in clean water initiatives? 

Savage Senses donates 10 % of sales to CNN Don Henley's Wine to Water which is a  non-profit aid organization focused on providing clean water to needy people around the world.  Nearly one billion people in the world today lack access to adequate water and 2.5 billion people lack access to improved sanitation. At Savage Senses we work to raise awareness to these issues through remaining completely eco conscience.  

3. What sets SS apart from other brands?

What sets us apart from other brands is that each piece is designed, fabricated, and branded with care by its two owners Waldo Tejada and Gary Nelson. They both are world travelers and have been entrenched in the fashion industry for many years. They're attention to detail and work ethic is flawless and it truly shows in each piece.

4. What types of events have you worked on for the brand?

For Savage Senses RT-PR helped launch the brand at The Jimmy during NYFW in February 2012. Right out of the gate, we were featured in Women's Wear Daily…which for a new brand like Savage Senses is MAJOR!  Recently, we launched our latest collection Water Raw Materials, at Environment Furniture showroom. DJ Cory Kennedy spun great music as our guests explored the new looks and accessories. 

5. Describe the ideal Savage Senses customer.

Our ideal customer is of course casual and chic but also aware of the role each of us play in creating a more conscience world.

in the NYC Fashion District

One of Savage Senses founders, Waldo Tejada, takes us behind the curtain to see exactly what it's like to open a fashion showroom.

1. What is it like to be in a showroom?

To have the opportunity to be in a showroom in NYC is a great moment for a fashion line and a special milestone for any fashion start-up company. Our vision is to reach as many fashion directors, buyers and editors and have them interact with the collection first hand. 

2. When a buyer comes to the showroom--what will they find?

Our "Water -Raw Materials" SS 2013 collection consists of uniquely design 100% silk, 100% Cotton Fleece and 100% linen pieces which are hand-dipped and hand-printed in New York, in addition to  our hand-printed canvas bags (all shown in our website http://savagesenses.com/). We have extended the collection with other 100% silk pieces (not show in the website) and 100% certified farmed crocodile trimmed canvas bags for an additional element of luxury.

3. How is the Savage Senses showroom unique to others?

We have been given the opportunity to be part of a great space shared with very well known brands like Chloe, Missoni, Balmain Beach Wear and Just Cavalli Beach Wear. We feel honored and humbled to be next to such recognized brands right in the heart of New York City.

4. What's been the biggest challenge to setting up the Savage Senses showroom?

Certainly the biggest challenge was editing down the collection; we have grown to loved all the pieces that we've worked so hard designing and it was kind of sad to not include some of them. At the end is all good as those pieces will make it to our website e-commerce later in the year, giving everybody a chance to fall in love with them as we did.

5.  Be honest--have you danced around the showroom yet? And if so--what music was on your iPod when you did it?

Miguel Adrover, I accept you and appreciate you. 

My camera position - close ups, next to the pit. Twas most wonderful working with the DP Jenny Bräuer of Munich. "NY mag Dich"