#visualcatalyst

You might have already understood the importance of branding and advertising by now as a business. It is an essential part of any business without which it’s highly difficult to get leads and make some sales. Even getting leads by the word of mouth is a form of advertising, isn’t it? However, doing it can’t be easy if done the wrong way. We spend a lot of money on marketing before getting any kind of results – whether positive or negative. Thus, it’s very important to study the market before planning any kind of strategy. A good marketing company can do wonders by giving a high ROI (Return on Investment). Let’s understand what kind of services you can expect from advertising, branding, and how creativity is essential. This will help you know which is the top advertising, branding, and creative agency in Hyderabad.

What is Advertising Company?

It is composed of various domains like content, designing, market analysis, merchandising, research, etc. With this, an advertising agency helps businesses searching for customers for their products or services. A branding and advertising agency does planning, campaign implementation, research, follow-ups, etc. It studies the client’s products and services to find the advantages and disadvantages and see its effect in relation to the competition. It makes an analysis of the potential market for the products and services, the possible sale, etc.

The materials used mostly by an advertising company are of 2 types – offline and online. The offline marketing strategies are different while online marketing is known as digital marketing which is the new trend. The offline materials used for marketing include business cards, brochures, flyers, boards, banners, standees, etc. while the various types of online marketing or digital marketing materials include images, content, videos, etc. However, the strategies are plenty for both.

If you ask which is the top advertising agency in Hyderabad, we would say, it’s Visual Catalyst located in Madhapur as we provide various services for both offline and online marketing. There are various types of services we provide for digital marketing such as SEO, SEM, SMM, PPC, content marketing, etc., and offline marketing materials like brochures, business cards, menu designs, standees, etc.

What Does Branding Company Mean?

Branding doesn’t mean just a name and a logo; but there’s much to it like a website, business cards, etc. which can be called a branding kit. We’ve already published a post on the same if you’d like to know more about the Importance of Startup Branding Kit.

But what does a branding company do?

Brand identity-building right from scratch

Rebranding the existing brands.

Establishing brand positioning

Brand strategy panning

Logo designing

Brand guideline formulation for style and tone

Digital marketing strategies

Copywriting for website and other assets

What Does Creative Agency Means?

A creative agency uses creative ways or strategies to reach their goals. The areas that they cover include designing, planning strategies, integrating technologies into practice and methods to market products and services. Most common works include designing, researching market trends, and helping clients make right decisions. A creative branding agency is not limited to one but includes various types of agencies or companies and can be called so where creativity is the primary factor. These include advertising agencies, designing agencies, digital agencies, consulting agencies, etc. Visual Catalyst is one such creative advertising agency in Hyderabad where we work on all these. We work on creative designing, marketing strategies, etc. The various services that are performed by a creative agency include:

1. Strategy Services

Brand strategy

Marketing strategy

Advertising strategy

Content strategy

Social media strategy

2. Measurement & Analysis

3. Content Creation

Blogs

Articles

Case studies

Annual reports

Branding

Infographics

Content planning

Publishing

Copywriting

Presentations

White papers

Ebooks

Photography

Videos

Graphic design

Web design and web development

4. Communications

Paid placements

Public Relations

Sponsored content

Media buys

Influencer marketing

Which Is The Top Branding Agency In Hyderabad?

It takes creativity, correct planning, proper research, gathering information and implementation of the same for any advertising agency to succeed. However, it’s not easy to succeed in this unless there’s full dedication, talent and experience. Unless the agency doesn’t take the client as their own, they cannot give their best.  Visual Catalyst has them all. Our creative teams are experienced and have made clients very happy. Our portfolio can give a good glimpse of the same.

Looking for brochure designing services? There are plenty of companies that provide brochure designing services but choosing the right company or designer is suggested because if you don’t like the final output or the design isn’t able to draw the attention of people then it’s a waste of time and money. We suggest you do a thorough research before hiring anyone for this work.

The Importance of Brochure

In this digital world, businesses are using more digital marketing materials compared to the physical ones and there are plenty of benefits to it. Then why do you need a brochure? We have a few good reasons to still prefer this.

1.     Brochures can be stored and used for future use by customers. Mostly, customers keep it with them even though they do not use the service.

2.     Brochures are easily grabbed and read thoroughly by the customers compared to the digital marketing material which is mostly skipped without giving them a look.

3.     Brochures are easy to grab and read while waiting or when in a que.

4.     Research says that brochures have higher success rates compared to digital marketing materials as the matter gets into the brain easily and stays for a longer duration.

5.     A customer remembers the brand s/he reads from a brochure more than the brand s/he reads online. It must be due to old habits but it’s still true unless the digital materials appear before the users very frequently.

6.     You are likely to distribute the brochures more in your business area, say, in your restaurant. So, you know that they are interested in your services and might actually look into your brochure for more information. So, there is a higher chance of making sales.

The Brochure Designing Process

A brochure holds a lot of information and there’s no doubt that you need to spend some quality time with the designer explaining what exactly you need on your brochure. The procedure should also be similar and include more interaction with the brochure designer. If a designer asks you for the information to be put on the brochure without actually discussing your expectations, your business, your target, whether you need them for a specific period of time, etc., then you definitely do not need him/her as a designer. Look for someone with hands-on experience, a good portfolio and who shows some interest and dedication towards the work. Only then, you can see that the designer will put some thought and efforts on your project. There are plenty of good and well-experienced brochure designers in Hyderabad if you want to visit and work closely with them. Here’s how the process should go.

 1.     A brief discussion of the information your brochure should hold your business, services, target audience, color, and design preferences, etc.

2.     Gathering all the information that will go onto the brochure or writing it if asked by the client

3.     Taking the logo or any other specific designs or symbols from the client as needed

4.     Drafting of a few designs

5.     Finalizing the design and its approval by the client

6.     Modifications as requested by the client

7.     Sending the final files to the client

Which Is The Best Brochure Design Company In Hyderabad?

Visual Catalyst has been working on similar projects since 2014 and has hands-on experience on brochure designing. Our team has years of experience and has received many compliments from the clients. You can check our testimonials or the happy clients who keep coming back to us for most of their works like logo designing, flyer designing, banner designing, etc. Our team works together giving out plenty of ideas that can improve final output rather than completely leaving a project to one person. This brings out a great output and makes us satisfied when we see a happy look on our client’s face. Our brochure design company gives preference to its client’s requirements and needs when working with them and makes sure their business grows with the marketing materials we provide them.

Which Is The Low-Cost Brochure Design Company In Hyderabad?

If you’re a startup, you’re most probably looking for affordable or low-cost marketing materials and other print outs as we understand these consume a major part of expenditure in the beginning. Though we cannot help much with the printing expenditure, we do make sure to keep it affordable for our clients especially for small startups. Yet again, we would like to assure you that we do not compromise with quality even for our low budget clients. It’s our speciality to make sure that we give our best that is worth every single penny you spend.