Visual Brief Rough Draft 1
(1) Audience Profile: Abigail is a senior student at The University of North Carolina Asheville.
(2) Situation/Context: Every day Abi spends about an hour in buses a day.
(3) Insight: While Abi resents waiting for buses, but enjoys the speed of buses once actually on them. In her school system, bus cards are factored into the school system. She thinks that buses are an effective way to get around.
(4) Need: Abi wishes judgement upon poor people who take the bus was lessened (this is a cultural thing where much of the population and infrastructure is spread out).
(5) Provocation: How might we make the bus commute the best part of Abigail’s day?
(6) Response: More regular buses!
(7) ‘Five Ways to Well-being’: This has potential to connect people to their destination quickly!
