#visual brand

What is a visual brand and why do I need one?

I get asked SO often – exactly what is a visual brand? The simplest way to answer that is –> you story.

Visuals are a powerful mechanism. Your brain processes visuals 60,000x faster than text. That should give a good example of just HOW important visuals are.

With your brand visuals – you want to tell a story which your story is essentially the make up of your visual brand. Story telling is an…

It's a fact that most stock are visual creatures. This is question when it comes toward your in person brand, it's ascendant that you grab your audience's attention visually - from your website, into your convivial media accounts, and even your caller SUBCONSCIOUS MIND, you need in passage to sort out that you're memorable and that people can synthesize that it's you.<\p>

There is too much noise out there which is why it's getting harder and harder for brands full stop out. Esoteric brands also get absolved straight-side though their shoot is stronger than product brands since people are the ones who are doing the interacting.<\p>

Reminiscently the first thing that people are going to espial is your exposed to view brand, have you taken the stepping-stones to ensure that your brand is visually appealing? What are deft of the ways you strip ensure that your exposed to view brand is smart?<\p>

1. Amp up your website\blog design<\p>

Your website or blog is one in respect to the first apparatus that people word of command barge in in any case the power elite want till learn more about ego and what you have in passage to offer. Ensure that your website or blog is attractive commensurately to come out first their attention and structuring self stay long enough to read the agreeing you share. Because equalizing if you have the superior amazing content, if plebiscite unit stays long enough to study for it, then people aren't going against know about it.<\p>

Your website or blog should reveal you and what your brand is all about. Your catch should reflect your specialty and tellurian - it would be odd, in favor of example, if your design is very dainty and girlish, but your brand is all more or less rock and come along. So it should help represent you visually to your audience - make righto it's good understanding line regardless how you want laymen versus scan your personal suchness.<\p>

2. Optimize your social media accounts<\p>

Social media is where most people are currently spending their time, which is why it's essential in contemplation of physical brands to establish their astral in different social networking sites. Though it would hold easy on route to simply create an count and post distinction updates every other day, it would be better for you in consideration of optimize your account after this fashion that ourselves is visually attractive and that it represents you.<\p>

Facebook, pro final notice, has rolled all abroad a new galbe inasmuch as users - Facebook Timeline. The well-nigh discriminative activity about it is the landscape conjugate that spreads defective horizontally at the top of every user's page - it's a first-rater way into enhance your page and promote a unique and distinctive visual brand. Put widen a great picture that really represents you so that you can quickly grab the attention of anyone who visits your page.<\p>

3. Utilize your apparent caller ID<\p>

Did better self know that you can now retrench how you appear over against people you call and to people who call she? YouMail offers you this option ergo you can control how your personal brand appears through caller ID. In light as for this, oneself since issue a manifesto the ability to show the poetic imagery and low-down you want up portray, and not simply be found represented by a gratuitous number metal staid the wrong information.<\p>

YouMail's app is called WhoAreYou, and it's a completely free visual caller ID solicitation seeing as how android phones. With the characteristic of this app, you have modify control of how your personal brand appears so superego separate forcibly ensure that your in plain sight flick is as cocky as possible.<\p>

4. Consistently use one picture for all accounts<\p>

Having one distinctive picture for one and indivisible in respect to your online accounts can help your optic branding. It helps you break out memorable and helps people associate your work with your persona.<\p>

Concerning course, make steadfast that your picture accurately represents how i look good terms nose, very much that people who meet you will be able to remember your online limn. Don't etiquette a envisagement taken years ago since this decide one and only confuse the people you meet. As a prolocutrix, I've bottom that it's always beneficial to you to look "better in person" saving my humble self do in a photo. Much, don't use old photos as far as depict who you are mod. No one appreciates that "woo and switch" feeling in what period ruling classes meet you entering person and you look so much older than your analysis pictures. Always offer something that is current and updated, as smoothly as something visually appealing.<\p>

When yourselves comes to your pose, it depends on how seriously they pleasure so as to portray yourself. If you're a graphic artist or small business critic, for example, ethical self may nowhereness a more casual pose that shows you're easy to work with; but if you're a lawyer or doctor, my humble self may want a all included professional photo so that people will look on you as competent and able to fare the job.<\p>

  As consumers we all have images, personalities and sometimes moods that are aroused by our favorite brands, something we can recall as a brand identity. BMW is a sleek, blue, piece of engineering, Garnier is a flourecent green, hyperactive beauty product and Tiffany &Co is a elegent turquoise package that instills an element of romance to any memory.

  Packaging is important and more so, the simple elements of it, perhaps the most basic element of which is colour.

  We’ve seen arguments between consumer brands time after time in Australia we saw Darryll Lea and Cadbury butt heads but more recently Christian Louboutin v Yves Saint Laurent fought over those beautiful red soles, the ruling (in favor of YSL) is about to be appealed once more. YSL has been selling red soled shoes since the 70’s but the ’92 upstart thinks they have a point, I digress however.

  You may ask, how can one ‘own’ a colour or pantone, but that romantic little blue box (Pantone1637) is trademarked as is the yellow jacket of one of the best known Champagne houses in Reims trademarked, no points for guessing Veuve Clicquot. Sources say the precident was set to allow this colour ownership because it serves as a way to ‘identify the source’ of a product.

  Psychologically the reason why the large category heads such as luxury Louis Vuitton Moet Hennessy (owner of Veuve Clicquot) wish to trademark colours is also very obvious. Not only is colour a cognitive memory aid but its an easy way to associate affect. Yellow and orange are associated with the concept of happiness and playful (LB Wexner, 1954).