#visitorcounting

Myth: People Counting System and CCTV Counting are the Same Reality: CCTV serves a completely different purpose

CCTV Cameras are used for monitoring, recording video, and enhancing store safety. They do not provide accurate footfall numbers or retail analytics.

AI-powered People Counting Solution are built specifically to:

✔ Count unique visitors entering/exiting ✔ Automatically exclude staff from counts ✔ Track peak hours, dwell time & customer flow ✔ Provide customer demographics and behavioral insights ✔ Deliver highly accurate data that drives decision-making

Also, a People counting solution don’t act as CCTV—they are precise analytics tools, not surveillance.Two different technologies. Two different purposes.

CCTV is for security. People Counting is for actionable retail data.

Click to access accurate footfall data: https://xpandretail.com/retail-data-analytics/

Retail Myth-Buster Series

Myth: Counting Customers Manually is Accurate Reality: They’re Not and They’re Costing You Money.

Manual clickers, staff counts, or security guards to record customer traffic is accurate and better. Even the best-trained staff cannot:

Count multiple people entering at the same time.

Struggles to distinguish entry vs exit movements.

Loses focus during long, high-traffic hours.

Why AI People Counting Is Better. AI-powered systems give:

Accurate Counts upto 100%

Identify individuals even in crowded environments, without mixing up kids, groups, or shadows.

Gives details like dwell time, Total Footfall, Gender/Age and more.

Manual counting gives you numbers. AI people counting gives you true store performance.

Click to implement AI People Counting Solution: https://xpandretail.com/people-counting/

Most malls have multiple entry and exit points, but not all of them get the same visitor traffic.

Here’s how Multi-Entrance Footfall Analytics helps:

Track Visitor Flow Per Entrance Understand which entrances drive the highest traffic with 100% accuracy.

Measure Campaign & Activation Impact See which entrances attract the most visitors during events, promotions, or seasonal campaigns.

Improve Tenant Placement & Leasing Strategies High-traffic entrance zones can be leveraged for premium rentals.

Better insights = better decisions = better mall performance.

Click to implement Mall Visitor Tracking Solution: https://xpandretail.com/mall-data-analytics/