We interact with brands today across multiple channels. Think telephones, emails, apps, social media, surveys and more. Data explosion is real, thanks to rapid advancements in mobile technology and internet connectivity. IDC says that by 2025, worldwide data generation will grow to 175 zettabytes. Do you know how much that is? If each terabyte in a zettabyte was equivalent to a kilometre, that would mean 1,300 round trips to the moon (768,800 kilometres)!

Big data analytics has been around for years now. Businesses gather information, sift through and analyze it to make critical decisions. They now have a way to delve into the whims and fancies of their customers, for product and service innovations. It also helps them increase work productivity and gain a competitive advantage. Not only is data analytics critical, but the quality of data is important too. Indeed, the average financial cost of poor quality data analysis for organizations has been estimated at $15 million per year. 

When we talk about data quality, terms like accuracy, reliability, consistency and granularity comes to our mind. But, apart from those characteristics, a new aspect is becoming increasingly important: data analysis in real-time.

Importance of Real-Time Data Analytics

Big data is a massive arena. Not all information gathered is valuable for your company. To make it faster and more accurate, companies are now relying on real-time data analytics. This means systems that process and analyze information that was fed instantaneously, to generate meaningful information.

With access to real-time data analytics, companies can not just respond quickly to changing customer needs and preferences, they can change their offerings and marketing campaigns in response to the changing environment. Real-time analytics also means that problems can be identified early and corrective action can be implemented before things worsen. In addition, such data has also been found to improve customer services, by allowing employees immediate access to customer information. Real-time analytics is also great for top management to get a clear view of the business, whenever they need it. It also helps improve operational efficiency.

One of the key advantages of real-time data analytics is that is can help keep employees motivated. When employees can see where things are going wrong in real-time, they can correct their course of action immediately, achieving better performance and outcomes. 

The up-to-the-minute customer data, including their demographics, purchase history and preferences, help make quicker business decisions. Sales and customer-support dashboards can be instantly refreshed to provide enhanced customer experiences. It saves time, cost and energy and can keep you one step ahead of the competition.

The Veris platform is also based on real-time analysis of employee and visitor information. Let’s see how.

Active Directory Integration 

Large companies have employees joining and leaving all the time. This often creates confusion. For example, a receptionist tries to reach an employee for parcel delivery, only to find out that they no longer work for the company. Consider a visitor trying to find the host on the visitor management software, and unable to do so because he or she is a new employee.

To avoid such embarrassment and waste of time, we have made it possible for our software to be integrated with the active directory, a real-time record of employees maintained by the HR department. This means that as soon as an employee joins or leaves the company, the visitor management software is upgraded instantaneously. This is useful in a huge number of scenarios:

·       Organizing Meetings: No longer will a team head invite unwanted people to meetings. Some employees may be on leave or some shifted to a different branch. 

·       Emergency Notifications: In times of crisis, security teams and emergency responders will have accurate lists of people in the building. The Veris system can send emergency notifications to these people accordingly. 

·       Awkward Mornings: A new employee will not be left stranded in the reception area, unable to log in. In such cases, they typically contact the HR personnel, one of whom asks the receptionist to let them enter. This is especially embarrassing in offices where there is access-based entry. This can create a negative image of a brand for a new employee.

·       Accurate Data Analysis: You can rest assured that all data analysis being done by the Veris system, whether it is meeting room usage, visitor data analysis or employee attendance records, is being done accurately, based on the actual number of employees in the office.

The ancient Indian tradition of treating the guest as a God has remained relevant, irrespective of the major technological and cultural shifts the nation has seen. The phrase, “Atithi Devo Bhavah,” has taken on different avatars over time, but the core principle remains the same. The guest is a much awaited and welcome person, their needs are to be met meticulously and we need to do everything in our power to make their visit a memorable one.

Welcoming guests to your office isn’t any different. When a visitor enters your office premises, what they see and experience form their first impression of your organization. Whether it is your clients, job candidates or business associates, positive experiences are the steppingstones to long-lasting business relationships. It also sets your organization apart from the rest, if you welcome your guest as valuable visitors.

To give such a red-carpet welcome to your valued atithi, all you need to do is implement a simple, smart and intuitive visitor management system. Veris can help transform your workspaces, to provide your visitors the welcome they deserve.

Hassle-Free Registration Process

Impress your visitors with super-fast self-service check-in kiosks at the reception, so that they don’t have to depend on a receptionist to manually log in their details. No matter how specific the company is about greeting visitors, receptionists are often overloaded and unable to address visitor queries promptly. With the kiosks in place, receptionists would become free to address all questions, with a smile.

All key visitor details, such as name, address, photo ID, etc., will be captured by the system, leaving the receptionist free to receive guests warmly. Instead of asking visitors to fill in manual log books, a self-serve digitized access system, customized with your company logo, color theme and more, will create just the right brand experience, enabling a favourable first impression.

Avoid Long Queues at Security Checks 

With the Veris system, you can pre-register guests and simply send them an automatic QR code-based message or email, complete with the GPS coordinates, parking instructions and meeting room numbers. Invites can be easily created from Google Suite, Outlook Calendar or any other scheduler you already use. This includes sending out bulk invites to attendees of conferences, seminars or any other office events.

This enables visitors to avoid long queues at the security check points, where traditionally they would have been asked to manually enter extensive details into a log book. The system remembers returning guests, making the registration process faster and smoother every time. Visitor badges can be pre-printed for invited visitors, allowing easy authentication and fast check-outs.

Instant Notifications to Hosts

No matter how comfortable or inviting your office lobby is, visitors would want to spend as little time there as possible. Also, they certainly won’t appreciate if the host makes them wait for too long or totally forgets about them. The Veris visitor management system instantly sends notifications via email, app notifications and mobile messages to the host, as soon as their visitor checks in. They can immediately notify the receptionist, in case a delay is expected or send a message directly to the guest, asking them to proceed in.

Visitor Verification via Facial Recognition Technology

Facial recognition-based authentication allows greater efficiency and security in the registration process. Employees’ attendance can also be facilitated through the use of facial recognition. This technology can also be used to red flag or blacklist certain people. This ensures that unwanted or uninvited people are not granted access to the office premises at any cost.

Welcome Guests in a Highly Secure Environment

Empower your admin and security staff to comprehensively track each visitor within the premises in real time. With a centralized dashboard, they can see how many visitors have signed in, signed out and the names of the people they met, even within a sprawling office area. In case a visitor overstays their welcome, the system generates an alarm to notify the security staff. The system supports the creation of blacklists and firelists, so that specific people can be barred from entering and evacuation processes can be carried out quickly and efficiently during emergencies.