Visiting Lecturer : Courtauld - Curating An Exhibition
Niche place to study - a university and galleryÂ
MA Curating the Art Museum - practical hands-on course
Exhibition ProjectÂ
Responding to the National Register for births Marriages and Deaths
No physical exhibition due to covidÂ
Came up with a websiteÂ
Detailed offÂ
Intro to a webpage - teaser trailer exploring themes
Rest of page - an intro, explanation of briefÂ
Then Actual Layout of the exhibitionÂ
Three rooms divided by themes
Menu Bar - about, exhibition, artists, events, catalogs(downloadable PDF), blog, visitor book
Visual Diaries, Family Albums, and Community Portraits & Traces of Loss
Interesting layoutÂ
Summary pinned to the page
Scroll down styleÂ
See person interact with the workÂ
Hung up work in an exhibition space and photographed it as well as photographing it archivally
Audio Pieces about worksÂ
High Res Images to be able to zoom inÂ
Process of an online exhibition & Tips
Website development - everything mechanically worked together, the result of digital format
Create a tight timeline - create a document with everything written down, clear idea
Think about how you are maintaining the scale of the artwork - how do you achieve what it would feel like in an actual exhibitionÂ
Have some interactivity through an events programÂ
So easy for work to feel flat - tried to use interpretation around it to slow visitor down to really look at the artwork and stay on page - audio content and artists interviews within the catalog
Curators talking about work/visual interpretation, outsider responses/own experiences, sound art, audio transcription, and image descriptionÂ
Audio connected the audience to artworkÂ
MarketingÂ
Who is your audience, communication objectives - marketing strategyÂ
Create a buzz around artist workÂ
Social media, press, newsletters, collaborating
Instagram account - ads, graphic design for visual identity (cohesive visual identity), catalogues, posters
Instagram, Twitter, Facebook ( not so relevant for the age group but important to keep in mind), TikTok??
Press - collated a list of the press to send it all too - the guardian, art magazinesÂ
Sponsorship















