#viscom2016

To kick off my research I have looked at various campaigns which use design to convey a message to the audience and inform and persuade them. For example, the design of the plastic bag in image number 4 is effective as it forces the user to interact with the product. Image 7 is used in a clever manner, with the typical toy soldier figures being manipulated into various yoga positions. This shows two polar opposites in one concept; Yoga is for calming the system and peace through meditation whilst war is about obtaining peace through violence. By contrasting two ideas it shocks the audience into viewing the reality of the subject at hand. 

Sources: 1) http://blazepress.com/2014/06/32-powerful-advertising-campaigns-harsh-realities-animal-welfare/

2) http://www.popularmechanics.com/science/environment/g53/environmental-ads-44102408/

3) http://www.creativebloq.com/advertising/creative-print-ads-target-plastic-pollution-1131640

4) http://www.ucreative.com/inspiration/creative-packaging-excellent-designs-of-paper-bags-and-boxes/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+YouTheDesigner+You+The+Designer

5) http://www.designscene.net/2011/04/ark-mission-india-winter-collection.html

6) http://www.demotivateur.fr/article-buzz/36-affiches-de-campagnes-publicitaires-qui-marquent-au-fer-rouge–3527

7) http://adsoftheworld.com/media/print/espaco_clara_luz_yoga_soldiers_2