#virtuatry

VirtuaTry

VirtuaTry is an app prototype and a web application plugin that allows you to make a digital 3D version of yourself and try on clothing virtually before buying it either in store or online.

An 8-week project done for Publicis and NYC Media Lab about envisioning and creating an experience for the future of retail.

Initial discussions around themes and experiences were followed by the idea of an application. An initial UI workflow was created which was followed by in-group discussions as well as 4 rounds of user-testing. The updated application and a narrative envisioning this future scenario were presented as final deliverables.

Role: Creative Technologist (Research Assistant) Team: Roz, Kai, Me