Thinks of the Louis Vuitton bag in both its authentic and fake versions. Even though on a physical level they are yet to be differentiated, what matters is the bare existence of the fake points to the actual reason for the outrageously high exchange value of the authentic... Without the fake we cannot detect any reason for the price being substantially higher than the sum of all the (material and immaterial) labour that it relies upon... the copy of the authentic only needs to operate as an image, as a container of virtual attributes that are literally a bag of tags. The value of the copy is the virtual value of the original