#virtual edge

Event Personalization: The 2020 Guide

In-person events are gaining ground in the modern iteration of marketing. More and more consumers continue subscribing to the idea of live events, as opposed to other forms of indirect marketing events.

According to a recent study by EvenyMB, about 52.6% of business owners increase their investment in tech events every year.

Technology, of course, plays a central role in enhancing the efficiency of organizing such events. And that bleeding-edge tech comes in the form of Event Personalization.

Using Digital Tools to Assess Talent

Talent acquisition has been a challenge for recruiters who have tons of applicants, which makes it hard to interact and choose the most competent employees. When companies who run virtual businesses face his challenge, digital talent assessment tools come in handy.

With an advanced tech industry, it is now possible to help employers make a productive and better-informed hiring decision. These digital tools use scientific data and algorithms to optimize job postings and connect relevant keywords to potential employees. These tools collect data through personality and skill assessment tests to fit social skills with the expertise that employers seek.

Customize Hiring Experience

6 Guidelines for Digital Retailing

According to Cox Automotives, having accessible digital retail increases sales by 51%. It provides important product information, increases departmental profits, and allows valuable interactions with the customers.

To increase efficiency, profitability, and create loyal customers, here are a few guidelines you have to make a physical shift on customer dealership. So here are a digital retail guidelines that will help you reap sustainable benefits in the short and long run.

1. Sell an Experience, Not Price

5 Steps for Marketing Your Virtual Event

The key to any successful virtual event is using effective marketing strategies. While there are numerous ways to make your content engaging, generating leads, and increase attendees is what makes the event most productive. So here are some of the most effective steps for marketing a virtual event.

1. Create Attractive Event Page

Use eye-catching graphics and attention-grabbing tag lines to make sure your promotions stand out from the others. Highlight keynote speakers, performers, and hosts along with professional pictures that resonate with the problems that potential audiences face. You can embed links to articles and videos that relate to your topic and how attending your event will benefit the attendees.

How to Set Up A Virtual Recruiting Event

Major companies like Amazon, IBM, and Apple hold annual virtual recruiting events, and they have paved the way for many other agents to follow the same. Organizing a virtual career fair to hire employees and improve networking lowers travel expenses and saves time.

However, setting up a virtual recruiting event can get challenging during the first attempt. So here are some practical tips that can create and boost a successful recruiting event.

What You Need to Know About Virtual Event Planner

Do you need to switch a physical event to a virtual event, but you are not sure how to make it a successful one? Leave it to a virtual event planner.

Event planning can be challenging and especially hard if you have limited knowledge and resources to translate the experience digitally. Like real event planners, virtual event planners take care of the place, time, settings for the attendees behind the scene. They make sure no one faces any technical difficulties. They work behind the scene to make the experience a smooth and successful event for all.

How to Shift From Physical to Virtual Events and Maximize Event Outcome

Initially, shifting from a physical to a virtual event can be challenging, especially when you are not sure about the outcome. But when you have to cancel an event and make it virtual, here are some of the most effective ways to maximize a virtual event outcome.

Before you shift to a virtual event, there are a few things to consider.

Make sure that your agenda can be translated into a virtual setting.

You can do this by defining your meeting goals, engage the team in creating a topic to discuss though polls, ask potential attendees for suggestions and feedbacks.

It is also essential to set a time limit for each item and also have supporting materials in the form of short videos, slideshows, links, and references ready.

Creating a virtual event requires careful planning, promotions, engaged attendees, and significant subjects for a target audience.

For a successful virtual event, you have to set a goal and have a well-curated itinerary. So here is an ultimate guide for newbies to create engaging and successful virtual events this year.

Promote Events

Virtual events stand out more than podcasts and blog posts as people are keener on interactive activities. So for an event to be successful, you need to put out a good reason for setting it up. The event has to grasp the attention of potential attendees, and for that, you need promotions.

Talk about your topics and send out snippets of what the event will offer by cross-connecting social media and even emails. Collaborate with influencers or businesses with your same interests.

Target a Niche