#vernicular

For this project, my statement of intent consisted of using shape and form using my “studio” type as a way to create movement from the ‘S’ to the ‘6’ on the bottom. I purposely intended those two points of my piece to be the most distracting. Furthering, I also created value from shading in certain parts of the piece, the ‘S’ and the ‘6’ mainly emphasizing this is where I want the view to approach first, before understanding what it is the image is trying to say. Most importantly, I introduced the use of positive/negative space allowing the pieces of the image to tell me where I should shade in and where I should let the negative space create forms of their own. Allowing me to end up shading the parts where the actual word “studio 6” couldn’t be flushed out with black marker.

I chose a few locations, some in Houston, some in San Marcos. All together I feel like the mood of where I chose typically were older buildings/shops because it felt personal, and the type introduced a different form that I am not used to seeing with design. It was nice to go back to the basics with older type styles rather than the regular minimalist type. Which isn’t bad of course it was just nice to see something different while incorporating it in a modern way.

Balance, contrast, movement, and space