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This Week in Social: The Ice Bucket Challenge and Facebook Messenger Migration
Weâre into the dog days of summer, and with our feeds overwhelmed by videos of techâs top executives dunking buckets of ice water on their heads, itâs easy to divert your attention from the news. Once youâve toweled off, whether from a day at the beach or from raising awareness about ALS, youâll need to get caught up. Hereâs the weekâs news from the social web:
Every week Facebook, Twitter, LinkedIn and Google+ announce policy changes, updates, design tweaks, new features and other changes that can affect how you use their tools. Here are this weekâs highlights:
Facebook Messenger Migration
Last week Facebook began splitting Messenger off from the main Facebook app, forcing users to download a new standalone app if they want to keep chatting with their friends. The move comes as part of a broader push from Facebook to reorganize its mobile offering. Among the worldâs billion Facebook users are many change-averse people who have grumbled about the new app, focusing particularly on control of notifications. For any users having trouble permanently disabling Messenger notifications, Mashable has a helpful how-to.
LinkedIn Will Show You How You Rank Against Your Peers
Business is competitive, right? So competitive business people need to know where they rank. LinkedIn has just announced a new feature for premium members revealing exactly that. Where the popular âHow You Rankâ feature had previously been limited to your connections and colleagues at your company, now you can see how you stack up against âProfessionals Like You.â Maybe itâs just one more vanity metric to feed your neurosis (thanks, Klout!), but come on, who are you kidding? Youâre going to check it out.
Twitter Solves Some Verified Usersâ Pressing Problems
Twitterâs verified usersâoften celebrities, high-profile executives, or sports starsâarenât like the rest of us. The rarified verified have verified people problems, like trouble figuring out who all their new followers are. For instance, if @JustinBieber decides to join @Beyonceâs 13.5 million followers, she might fail to notice and neglect the obligatory âThanks for the follow, Beibs!â DM. Until now. Twitter is addressing the needs of its most important users with new features, including mobile app alerts when another verified user follows them.
The social web is a dynamic landscape, with new players constantly shaking things up. Whether itâs a new class of Y Combinator startup stars announcing their big ideas, or a surprise venture capital investment in an app rumoured to be the next Snapchat, this industry moves fast. Hereâs the latest:
Yo Abandons its Noble, Quixotic Mission
Yoâs bold experiment in single-syllabic communication came to an end this week, with the announcement on August 12 that the app will be updated with âfunctionâ and âmultiple uses.â Writing in Gizmodo, Ashley Feinberg lamented the four-month-old appâs decision to eschew the whimsical uselessness that earned the company that created it reportedly as much as $10 million in valuation. Those who will miss the simplicity of saying almost nothing and feel burdened by overwrought forms of communication like Emoji and Snapchat doodles, may turn to one of Yoâs many clones.
Borrowing from Tinder and Instagram, Spring Solves the Mobile Shopping Puzzle
By borrowing interaction design and functionality from Instagram and Tinder, Spring may have cracked the mobile shopping code. Users follow the brands they like and swipe, Tinder-style, to buy. With shipping and credit card info saved in the app, purchases are completed with a single interaction, but since a swipe is not a click, Amazonâs infamous one-click payment patent isnât violated. In addition to making it a lot easier (and maybe more satisfying) to browse and buy fashion on mobile devices, the app may be on its way to creating the first universal shopping cart, long thought to be the e-commerce holy grail.
What Motivates Social Media PDAs? Itâs Exactly What You Think
Social networks know a lot about how we live our our lives. LinkedIn is now the worldâs largest database of the decisions we make in our professional lives, and has been increasingly using that information to build tools revealing insights derived from our experiences in aggregate. But what about our personal lives? For that, thereâs Facebook of course.
Writing in The Atlantic, Cari Romm points out that Facebook knows a lot about our love lives. It also knows a lot about how we communicate about our romantic relationships, and a recent study uses that information to draw conclusions about why we post what we post about love. What did they discover? People who publicly post affectionate messages and photos showing off a happy romance do it to boost their own self-esteem. Lead study author Gwendolyn Seidman told Romm that they found a âpositive correlation between your self-esteem being contingent on relationships and it being contingent on other things external to you (e.g., othersâ approval).â One might have guessed.
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