#vcc2

Upon reflection, I would’ve liked to have spent more time on my process book as I feel it’s very bland and plain, I didn’t consider the amount of work there actually was from this term. I should’ve begun it earlier in the term. Alongside this, I wish my group and I experimented more with the interpretation project as I feel it didn’t reach a good standard as a final piece. Despite this, I really enjoyed working with that group and made a couple of good friends who have supported me through this term keeping me up to date.

These are my final presentation sheets ready to print on A3. Overall I am happy with the final result of these and would say that there is a good flow amongst them with a clear brand identity. I highlighted most importantly the key values of the concept and tried to display it clearly throughout the presentation. The language I use in the body copy speaks a lot about the importance of sustainability and community and how the two can co-exist in a beneficial way. Cooking and food is one of the biggest tools for bringing people together and so I try to highlight this by adding social media presence. I like the subtleness of the colour palette and how the colours all came together in the end.

This was my first general idea for the layout but I decided it was too crowded and confusing so I knew I needed to spread the illustrations throughout the pages rather than cramming them all together on the first page. I also knew that I needed to give the communal garden more on its own page to highlight the main component of the overall concept. I knew that the title was also too big and needed to shrink that down by a lot. Also needed to remind myself to not feel obligated to fill empty space and to not be afraid of having a small amount of information on one page. Less is more. 

I wrote out my content for my presentation highlighting each important factor of the concept. Each paragraph would feature on the four sheets I produced explaining in detail. 

I then decided to add a recipe book to the narrative and used the graphic from earlier on as a feature on the cover. I knew I wanted to add a recipe book to help the community make the best choices for their health but also their environment when it comes to ingredient uses and serving ratio. Cooking using the exact amount for 1 or 2 servings can help the environment by stopping extra/accidental food waste. Having access to a communal garden and only picking what is needed for a household does a ginormous amount for the environment, juxtaposing supermarket chain produce packaging. At a supermarket you will given one size punnets/bags for produce when sometimes only a small amount of that ingredient is necessary for the recipe, causing a lot of food waste. 

I designed the sign to match the aesthetic of the picket fence in the communal garden and added the logo. I chose the red from the coolers.co colour palette for the sign and felt like this was definitely needed to complete the small fraction of the communal garden that I’m displaying in my presentation sheets. The sign adds a sense of venue rather than just a patch of soil with some plants. 

Once I had all the assets for the communal garden, I decided to organise them on a bed of soil and added the picket fence behind. I feel like a picket fence creates a warm and inviting feel due to the stereotypical use of them in American films in happy, friendly neighbourhoods. I added lighter soil around where the produce is planted. I didn't feel like it looked very convincing, it seemed quite out of place and without much context. So then I decided to design a sign that would be at the entrance to the communal garden. I wanted to leave the background plain to avoid over complicating the scene and to keep focus on the important factors in the illustration. 

I then decided to illustrate the steps after the produce is picked from the communal garden. The produce will be picked into this basket which members of the community use to collect their vegetables and herbs, a basket will also ensure the monitoring of how much people are taking. I also illustrated a salad to represent the end of the cycle in which the process of the concept is complete.