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"The popular aspect of Cumbia 420 goes hand in hand with the social context in which we find ourselves. It's a hood sound and speaks of circumstances to which many people were exposed. So, the popular aspect of Cumbia 420 is the support it gives to society,” reinforces La Joaqui.
La Joaqui is too an Argentine urban artist who has collaborated with L-Gante multiple times. Their song, "Lassie,” already counts 10 million plays and has already been remixed to great succces; "Calza Colada” is soon to be released.
Although La Joaqui’s roots feed on the hip-hop universe, she feels at ease with the new movement. After all, she’s been combining cumbia and rap for years.
"Cumbia 420 is catching on in Latin America because it was needed, it's the new thing. Also, because the scene was very open to the mix, to the mixture of genres. Anyways, cumbia is a rhythm that is in the Latinx DNA. Many countries consume this music,” says Maxi El Brother, L-Gante's manager and music producer.
And he continues: "Today's generations were raised listening to that music. Their parents, uncles and grandparents listen to it. Today, it is coming back with a special refresh. It's already being widely accepted in Argentina, Chile, Europe… and it's also arriving to North American territories.”
Hits And Cannabis: The Power Couple
"Being stoned, we take everything with a relaxed attitude, with our minds and inspiration unrestrained. And this gives us a long-term and future vision," confesses L-Gante.
His case proves the apple can fall far from the proverbial tree: one can be a cannabis consumer and, at the same time, remain productive, grow professionally and design a promising future.
Case in hand: In the last few months, L-Gante reached the top of the Billboard Argentina Hot #100 chart with "BZRP: Music Sessions #38" (and its 120 million plays), third place with "L-Gante RKT" ft. Papu DJ (140 million views) and seventeenth place with "Malianteo 420" (31 million plays).
The same happened with "Pistola,” in its remixed version with the famous Pablo Lescano (father of the cumbia villera movement), and their other collab “Perrito Malvado.” With 23 million plays and 22 million plays, respectively, the songs immediately placed #1 in the "Trending" list of YouTube Argentina.
"The stereotype of the lazy stoner exists, okay. But in my particular case, I smoke to disconnect after a long period of concentration," says DT Bilardo.
"There are times when I don't smoke. For 3, 4 or 5 days I am 100% concentrated. I get into a mambo [a sort of productive haze] and then I have to smoke to disconnect and get out of that mambo. I use marijuana as a tool,” he continues.
And this message clearly permeates the lyrics of Cumbia 420. There is a constant reference to joints, smoke, nightlife, parties and “the good life,” in general terms. Cumbia 420 is both about being real and about coming up.
Neither Hustlers Nor Bums: Cannabis Lovers
The crew of artists representing Cumbia 420 usually smokes sativa cannabis strains.
"It is the one that activates you and opens your mind to produce and create new lyrics and ideas," Perro Primo dixit.
Pot is smoked; yes. Maybe every day, but not all day. The recreational consumption of cannabis ends up being a stimulus and, also, a moment of peace.
For La Joaqui, who is a mother and has a strict routine that starts very early — for our region, at 7 a.m., responsible cannabis consumption is key. It has helped her calm her anxieties and also put her thoughts in order.
"It has never limited my actions," she says.
On the other hand, Maxi el Brother, one of the mainstays of the movement, does not smoke marijuana. Although, of course, he has tried it and even, in his words, considers himself "a super cannabis-friendly person.”
He says, "My whole environment, my work team and my friends are all super weed-centric people and the truth is that they are super productive.”
And it’s not just being productive for the sake of it. Neither is it about the "hustle" (in short, making money on the streets).
For the artists of the Cumbia 420 universe, it’s about the final product. Yes, there’s a lot of weed going around, but also a lot of effort and a desire to progress with sensible and consistent work.
"I use cannabis to disconnect and see myself in the third person. I open a gap with my reality and that's what makes me productive,” concludes DT.Bilardo while he rubs his hands thinking about the next step that will take his invention, Cumbia 420, to conquer the entire planet.
Authors’ note: when L-Gante and the Cumbia 420 crew say “Cumbia 420 pa’ los negros,” they are not referring to Black or African-American communities. They are instead reclaiming a derogatory term used for decades in Argentina to talk about low-income people.
