#valuebasedpersuasion

In B2B sales, price pressure is often a symptom, not the real problem. When value is unclear, negotiations slip into discounts. When value is understood, conversations shift toward outcomes, growth, and partnership.

This piece explores how sales professionals can move away from price-based negotiation to value-based persuasion—by leading with insight, quantifying business impact, and anchoring discussions in shared success. For sales leaders and account managers, persuasion today is less about offers and more about relevance.