#validate customers

This week's lesson is about validating customers and markets, and I've learned that it's critical to establish beyond a possible doubt that we're using the right strategies, and that we're doing so on a regular basis, which means using a combination of different strategies to get a bigger picture of the market. There are numerous approaches to validate our customers, but we must first identify a number of factors. Because of the qualitative data obtained from consumer feedback, conducting customer interviews and surveys is a particularly effective technique to do market validation testing. These market validation methods are extremely adaptable, allowing us to learn about our users from a variety of perspectives.

I’ve been thinking about the concept of validation for a while. This is where the customers validate your efforts in persuading them to do business with you.  The sale is made and the customer will hopefully say the same thing, “I made the right decision.”