#utm parameters builder

With social media playing a big role in information sharing, one can share any link on social media with the click of a button. The amount of traffic generated through social media is enormous thereby making it quite a difficult task to monitor the traffic from different social media platforms. But, UTMs make it convenient and easy for you, as a digital marketer to categorize the traffic from different sources and subsequently analyze this data.

If you wish to understand the concept of UTMs and how they ease your work of monitoring traffic from social media, then read on!

Expansion of UTM

First of all, the abbreviation UTM stands for Urchin Traffic Monitor and is used mainly by Google Analytics. UTM is named Urchin Traffic Monitor because this service was developed by Google using Urchin on Demand. Urchin is a web analysis program developed by Urchin Software Corp which was acquired by Google.