#ustpcdo

CITC: Digital Summit 2024 and we’re one of the representatives under Technology Communication Management under Lira et al.

1st Day of PAUGNAT

A Trailblazing Festival 2023 Part 2

Meeting with CDE ft. Lost and Longing Shooting

1st Day of PAUGNAT

A Trailblazing Festival 2023

[Week 07 - Techthoughts]

Week 7 - Effective Communication and Storytelling and Lesson Learned Pitching Template

Communication plays a critical role in a startup company. Still, more than that, it plays a vital part in effectively conveying our purpose and the message that we want to reach our target market through our navigation application, NavigaTour. 

As a startup company working to put our name out in the market for our audience to recognize, we place significance in communication well not just on the external faces of our product but as well as on the internal - meetings, discussions, deliberations - all of which help us hone our skills, understanding, and perspective as distinct individuals working as a team for this project.

For this week’s activity, we interviewed three individuals to gain insights into their viewpoints as users of a navigation application. We presented them with our MVP and asked what their opinions and feedback were about it. We also had the chance to ask about the following:

Frustrations when going to malls

The time it takes for them to find their desired store/facility in the mall

Their thoughts on having a portable navigation application

Their desired features on a navigation app

Their views on using the application in the future

[Week 05 - Techthoughts]

Week 5: Customer Segmentation

In my understanding of how customer segmentation works, it is dividing a customer base into groups of individuals similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits.

For ATOM, we did our customer segmentation for NavigaTour by conducting in-depth interviews with three individuals who represent our customer persona. We purposely interviewed individuals who represent our intended market from distinct age groups. Hence, we have one elderly, one teen, and mall personnel to represent the mall management at large. If we had one more room for an interviewee, we would also love to interview a visually-challenged person to understand their demands more intently when it comes to the usage of navigation applications.

The interview went well; we learned about their backgrounds and how they perceive the use of a navigation application such as NavigaTour for accurate indoor mall mapping. We got to ask them questions about their frustrations and motives when going to malls. We also learned their viewpoint regarding the features that they think would be beneficial to users as offered by a navigation application, aside from its main navigation feature.

After that, we created the customer workflow, which was quite technical, and we somehow had a hard time attaining it. But we were able to discern how to do it. We realized it should be significantly based on the information gathered from our interviews with our customer persona. As a startup company, we understand that a customer journey flowchart will help us increase our customer engagement and provide a holistic view of interaction with customers across different contact points of our application (NavigaTour). Besides, it also helps create comprehensive customer profiles based on customer engagement through multiple channels.