#user-agent

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The purpose of this comes from the rare instance where we see a spike in traffic. It would be helpful to see what the user agent was for that spike to be able to identify or filter out that bad traffic.

How to do:

Start by creating a custom dimension in GA:

"Scope" is on the session for this case since the user agent makes sense tied to a session. "Active" is set to true since we want to track this. "Name" is just for reading purposes. Note the dimension value is 18 in this case. We will use this later.

Next head over to GTM.

Here we need to create a custom variable. For this, we create a JavaScript variable and set the Global Variable Name to the javascript necessary to get the info we want. In this case navigator.userAgent work for our purposes.

Still in GTM, we need to make a tag and connect everything. Here I have set up a GA Universal analytic tag, with the type of event. The category name is for ease of filtering the events. The action here should be the GTM Variable name wrapped in {{ curly brackets }} . Set Non-interaction hit to true so that this does not affect the bounce rate. Set the tag firing options to once per event.

I have added the Variable for the GA tracking ID here as well. By clicking into the icon with the i or information we see a place where we can connect the GA custom dimension. In the custom dimension section, use the 18 id from earlier and give it the dimension value of the GTM variable name.

Publish your GTM changes.

Finally, head back over to GA and check out the real-time events. Filter by User Agent (the category) and you should now start to see the event action column filled with the user agent values.

To work with this addon, please open the toolbar popup and click on the desired user-agent button. Within the toolbar popup, the top row is for mobile user-agents, 2nd row is for desktop user-agents and the last row is for selecting operating systems. Once you select a user-agent, please reload all tabs.

One of the many pieces of metadata your browser sends to webservers when making requests as part of the request headers is a “user-agent”. The user-agent is a string that can be used to identify the type of device making the request. It generally identifies the rough operating system running and the name of the browser.

There is no particular standard for what value the user-agent should have, or what it should be used for. By convention, the user-agent provides information about the user’s device and this data is generally used to help replicate any bugs in how the website is displayed.

Some users may not be comfortable with their browser advertising this data about what operating system and browser they are using and so may want to change the user-agent string. Most desktop browsers have a way to override the user-agent with a different pre-set or custom string. Few mobile browsers offer a similar feature. One browser that does is the Mint browser on Android.

To change the user-agent, you need to go through the in-app settings. To be able to do so, you first need to tap the triple-dot icon in the top-right corner of the app.

Next, to open the settings themselves, tap the cogwheel icon in the top-left corner of the drop-down menu.

Once in the settings list, scroll down and tap “Advanced”, which will be the fifth option from the bottom.

In the advanced settings, tap the bottom-most option “User agent string” to open the user-agent selection menu. In this menu you can choose to use the default “Android” user-agent string, a user-agent that says you’re using a desktop operating system, or one that matches an iPhone or iPad.

Simply tap your preferred user-agent and it will be used for any future web requests.

Defining user profiles is the basis of the advertising business: companies in the sector use all kinds of methods to collect as much information as possible in order to refine as much as possible the personalization of their campaigns.

However, at the same time, user preference is gradually going in the opposite way, that of preserving privacy... which forces companies to innovate and develop new technologies.

In this context, recent news can be understood as Google's intention to stop support for third party cookies in its Chrome browser: "The aim is to make the network a more private and secure site for Internet users, while at the same time supporting advertisers".

Поисковый робот: User-Agent ботов поисковых систем 2020 [Всего: 302 робота]