Jun 16, 2021
To truly design for the user, create expansive ecosystems instead of “user-centered” journeys
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To truly design for the user, create expansive ecosystems instead of “user-centered” journeys
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Game design, serious games, and game development processes
week 2
For this week we had a guest lecture who really helped open up my idea of games as I always assumed that games were just for entertainment, not that there's anything wrong with that but I never believed they could serve another purpose. We were introduced to the idea of applied games and how they can solve problems for the user or client. I believe that this lecture was quite beneficial for our understanding of games and how we can potentially design our own games which is also part of our project for this semester; Furthermore I quite enjoyed the fact that he had mentioned that in definition success for apple games it was more on the impact it had on its target audience and validation coming from them rather than just the idea of revenue. After this lecture it really made me consider the fact that we should be incorporating more games in our learning/teaching environment and allow it to serve as a different way of education.
Het is jullie misschien ook opgevallen dat bedrijven vaker gaan communiceren via sociale media. Vooral toen bedrijven gingen communiceren via Instagram viel het mij op dat er een verandering aan de gang is in de marketingcommunicatie van bedrijven.
De versplintering van massamedia en het meer en meer kritisch wordende publiek zorgt voor hogere kosten om de doelgroep te bereiken. Denk maar aan onze televisie, zodra de reclame begint schakelen we over naar een andere televisie-zender.
Ook het aspect sociale media wordt belangrijker. Wanneer je ontevreden bent over een product of dienst bijvoorbeeld vertel je dit niet enkel aan je vrienden, je zal er ook over schrijven op je blog of Facebook en je ongenoegen in een tweet verwoorden. Wanneer je gelukkig bent over een product of dienst, zal je ook door er positief over te praten op sociale media een publiek mee bereiken. En online bereikt men een heel groot aantal, niet enkel lezers maar ook de traditionele nieuwskanalen zullen er iets van opvangen.
Dit alles leidt ertoe dat reclamebureaus anders te werk zullen gaan. Reclame zal niet verdwijnen maar ze zullen zich moeten inspannen in het integreren en gebruiken van sociale media. Een marketingbureau zal getraind moeten zijn in user centered denken. Hiermee bedoel ik dat men niet het fysieke product als uitgangspunt gebruikt, maar de gebruiker en zijn ervaring.
De marketingcommunicatie van de toekomst zal dus moeten uitgaan van goede webbureaus die het user centered denken, het gebruik van sociale media en digitale competenties onder de knie hebben. Â
Naar mijn mening is dit een positieve evolutie. Marketing stemt haar communicatie af op de veranderende maatschappij, die niet meer zonder sociale media kan.Â
Whose needs do you choose to respond to?
What do you choose to focus on?
Time and money are not unlimited.
Prioritizing which set of voices to listen to and what context or needs your service or program is meant to serve helps increase the focus of the efforts and the resources.
Prioritizing a particular user group allows for more relevant design and development. Iteration after initial implementation, that means testing the prototypes in the field, need to be based on accurate feedback and if this aspect is not considered critically, then strategies get misaligned as multiple voices may offer conflicting or indirect information.
Most often, though, as we discovered during our work with the Dutch govt, its the end users (known as beneficiaries in development jargon) who end up being left out of the “stakeholder club”.
What aspects of the philosophy that underlies user centered design can offer value to such program development for donors?
Ed’s Note: Read the entire article
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A/B-Test Hypotheses
by Max Freund
User Centered Design Practice
If you haven't heard of user centered design and have an online website to attract customers, check out this article and boost sales.
http://www.syndeocomm.com/user-centered-design-practices/
ReD - moment of clarity
interessanter ansatz fĂĽr ein beratungsunternehmen: die jungs von ReD legen sehr sehr viel wert auf beobachtung -- und gehen in opposition zu "big data". es gibt ein buch, das sie geschrieben haben:Â
http://www.redassociates.com/moment-of-clarity-3/
interessant auch das video wie sie arbeiten: http://vimeo.com/38866149 und die artikel aus dem pressebereich skizzieren ähnliches, z.b. "thick data" vs. "big data" http://www.redassociates.com/about/press/ oder der fall von LEGO.