#usage time

Smartphone visits also are becoming much shorter in terms of overall session duration and the number of pages viewed per visitor, said Costa Lasiy, a data science analyst for ADI. “The attention span of users is becoming shorter, and we think it’s because they are expecting higher quality, straight-to-the-point browsing experiences,” she said. “They don’t want to go through 20 pages, especially when they’re on their smartphones. Retailers that are hoping to close the visit-to-revenue gap might want to consider simplifying their mobile experiences.”

(via Smartphone Visits Are Becoming More Valuable, Says ADI)