Top 2 Reasons Why Your Balloons’ Ink Color is So Important
Ink color is a critical part of your custom-printed balloons, and here are the top two reasons why.
Custom logo balloons are a new and exciting way of advertising your brand, becoming more and more common in many large and small companies and enterprises. One of the most important parts of this form of advertisement is your balloons’ ink color, which depicts your brand’s original logo.
In this briefing, it will be explained how a visible ink color helps not only to brighten your balloon, but to portray your company’s unique and original branding and attract new customers and clients.
 1. Ink color portrays your branding.
Ink color portrays your branding and your company. It helps to distinguish you from other brands who also have, say, a red or white balloon. It establishes you in the field of business which you are working in.
As per the definition in the Merriam Webster dictionary, a company’s branding is, “the promoting of a product or service by identifying it with a particular brand”. This is particularly relevant to ink color because without ink, your balloon is just another color, and does not represent you, nor promote you, because your balloons do not identify with any particular brand.
As it is said by Paul Rand, a celebrated logo designer, “Design is the silent ambassador of the brand”. The design of your balloon and its colors advocate for your brand in a way that is silent yet effective.
Choosing an ink color is therefore crucial to the promotion and marketing of your company in a way that many will appreciate.
2. Ink color grabs clients’ attention.
Ink color is what grabs the attention of possible customers and clients of your business. A casual browser would, of course, be more interested in a balloon that “pops” and engages people, rather than one that is dull and uninteresting.
“Profit in business comes from repeat customers, customers that boast about your project or service, and bring friends with them,” remarks W. Edwards Deming, an illustrious and well-known american engineer. Having a visible ink color is key to gaining new prospective clients, since having your branding be noticed will make it more talked about, and therefore insure that you gain more customers and clients, no matter the size of your business.
Having an ink color that stands out against the color of the balloon is essential to attract attention to your business.
The Overall Importance
The colors on your balloon, be it the color of the actual balloon or the ink color, represent your brand and company as well as attract customers. Â This is important because it helps you to establish your business through branding and word of mouth.
A reputable custom-balloon printer can help your business achieve all these goals and more, as well as give you a quality experience working with professionals in this area and a great return on investment.
