#urloptimization

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SEO is a very important factor in online marketing. That's because Google is constantly changing its algorithms, and some of these changes can have a drastic impact on your rankings. Here's what you can do to make sure that your website performs well in the search.

Google's John Mueller said using "//" in the URL is considered as bad practice.That's why it is recommended not to use "//" in the URL.

He suggested that putting "//" after domain name is irrelevant,so you can use it or not when referring to the URL's.One important thing about slash in the URL is- if it is at some other part then it is not allowed as it changes the URL.

URL-An Unique identifier of any website, Webpage, or any file located on the internet. Generally, it's a reference to any web resources on the network or simply allow us to retrieve that specific data. Keeping URLs simple, short, and relevant is vital as it is the only key to improve user experience, helps search engines to generate the relevant results for better rankings.    

Here are some important tips to optimize the SEO Friendly URL:

Use your TARGET KEYWORDS in the URL

Do not use UNDERSCORES

URL must be USER FRIENDLY and READABLE

Do not use CAPITAL LETTERS in the URL

Use HYPHEN in URL

Avoid  KEYWORD REPETITION

A good example of user-friendly URLs is: https://www.webanix.in/services/sem-services-in-udaipur/