#urban stack

Let's hear it for the first legal beer

Here is some of the research that I have found on burger bar branding, this Burger Lounge; Urban Stack the black and white branding is striking and can be clearly linked with the branding of Jack Daniel's which has most probably been the inspiration for this project as the tagline is 'Killer Burgers and Manly Drinks' the strong, bold typography also reinforces the manly message. The branding remains true to the 'pub/bar' styling with a modern, bold edge. The entire set is simple and consistent and I feel would successfully attract it's demographic.