NBC Universal Cable Upfront
Excited that summer is officially upon us! It’s been an incredible year and always fun to look back at one of the most incredible projects producing the largest Upfront for NBC Universal Cable to unveil the 2015-2016 schedule of programming for USA Network, E!, Bravo Media, Oxygen Media and Esquire Network among other networks to ad buyers.
HudsonGray created a visual spectacle building a 3000 seat theater with over 400 ft of screens to fully immerse the audience and drive excitement for the new slate of programming. Nearly 200 members of NBCU’s talent attended and engaged fans with a live, televised red carpet by E!’s Ross Mathews and Maria Menounos. HudsonGray also created an expansive space for post screening networking and a Social Lounge for exclusive backstage interviews and content streamed across social media. NBC Cable brings in over $8B in ad revenues every year. The event was a huge success drawing nearly 4000 live attendees while nearly 2 million remote viewers watched E!’s live on the red carpet and over 4 million watched content from The Social Media Lounge.
