📦🔗 How We Enabled UPC-Level Product Match Accuracy for FMCG Brand Using Advanced Data Matching

In today’s hyper-competitive FMCG landscape, accurate product identification is the foundation of #pricingintelligence, promotion analysis, and market analytics. We’re excited to share how Actowiz Solutions helped a global FMCG enterprise achieve 99.6% UPC-level product match accuracy across thousands of SKUs and multiple retail platforms.

FMCG brands often face challenges like inconsistent product names, duplicate SKUs, regional packaging variations, and mismatched listings across eCommerce and retail partners. Manual reconciliation simply can’t scale — and inaccurate matches directly impact analytics and decision-making.

Our advanced UPC-driven product matching framework addressed these challenges by:

🔍 Scraping FMCG product data from global retailers and marketplaces 🧠 Enriching listings with verified UPC intelligence and reference catalogs ⚙️ Applying hybrid matching logic (deterministic + probabilistic models) 📊 Normalizing and deduplicating SKUs into a single source of truth 🔄 Delivering analytics-ready datasets via APIs and BI integrations

The impact? ✅ 99.6% product match accuracy ⚡ 8× faster SKU reconciliation 📉 90% reduction in manual matching effort 🌍 Real-time visibility across 50,000+ FMCG products

By transforming fragmented retail data into clean, unified, UPC-anchored intelligence, we empowered the client to trust their dashboards, accelerate analytics cycles, and make confident, data-driven decisions across global markets.

This project demonstrates how #intelligentdata matching and #FMCGdatascraping can turn complex, unstructured product data into actionable competitive advantage.