#unsubscribers

Email Unsubscribers: Keep the Bad Out – and the Good In

Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea. As a matter of fact, continuing to send email to someone who has taken the express action of unsubscribing is illegal in most…

Email Unsubscribers: Keep the Bad Out – and the Good In

Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea. As a matter of fact, continuing to send email to someone who has taken the express action of unsubscribing is illegal in most…

Why Do People Unsubscribe?

Photo by Bogdan Suditu I know the pain. You work hard to build your email lists, Twitter following and Facebook community. It is hard to not take it personally when someone unfriends, stops following or unsubscribes. Outside of your best friend blocking you on Facebook, Email is the toughest to take in my opinion. It’s hard to earn the trust of email subscribers. Every time you send an email out…