#unit35

Experimental film is where you can go and explore different filming styles and see what works best. This will mean you won't have any expectations on how you want the film to go and throughout the filming you might change your mind and improve something and the film better. 

its about art and having to look and something and film it with different types of shots that you experiment on and come to a final decision to add to the film. This is why you only have to have a brief idea of what you want to film, for example deciding on a location to shoot and then doing different shots around that area to make a final film.

The art in experimental films are so the viewer can engage in the film and they cans somethings through the shots that you have created through experimenting film.

I think its good to use experimental film as its good to see what different kinds of shots look like with the rest of the footage.This is the best way toffee when shooting ads theres no expectations on how the film has to look or what type of shot it has to be.

This is one time where the regular rules in media doesn't exist and where there are no rules when filming so you feel more free to do different ideas and come up with lots of ideas to film and decide what to put in the final film and then make sure it looks like you've experimented with your shots. 

1.4 -Explain the importance of having accurate technical and descriptive metadata

Technical metadata: focuses on how a digital object was created, its format, format-specific technical characteristics, storage and location, etc. Accurate technical metadata helps a repository deliver digital content appropriately to users and to manage digital objects over time and keep them usable.

Descriptive metadata: identifies a resource and describes its intellectual content. Descriptive metadata supports discovery, selection, acquisition and management of resources. This is important so that the correct copyright and trademark laws can be followed in editing, showing and distributing an image.

 1.1 - Explain the principles of colour theory, colour mode and colour management

 It has been suggested that colours seen together to produce a pleasing affective response are said to be in harmony, but, colour harmony is a complex notion because human responses to colour are both affective and cognitive, involving emotional response and judgment. 

Colour theory is a body of practical guidance to colour mixing and the visual effects of a specific colour combination. For the mixing of coloured light, Isaac Newton's colour wheel is often used to describe complementary colours, which are colours which cancel each other's hue to produce an white, grey or black light mixture. Newton said that colours exactly opposite one another on the hue circle cancel out each other's hue.

 However, when complementary colours are chosen based on definition by light mixture, they are not the same as the artists' primary colours. This discrepancy becomes important when colour theory is applied across media. Digital colour management uses a hue circle defined according to additive primary colours (the RGB color model), as the colours in a computer monitor are additive mixtures of light, not subtractive mixtures of paints.

 The COLOURCUBE is a three-dimensional model by which one can understand and teach digital colour theory. This elegant representation of colour bridges the gap between additive and subtractive systems of colour, and defines the method by which colours are stored, manipulated, and reproduced using computer technology.

JPEG:

Pros -

24-bit colour, with up to 16 million colours

Rich colours, great for photographs that needs fine attention to colour detail 

Most used and most widely accepted image format

Compatible in most OS (Mac, PC, Linux)

Cons -

They tend to discard a lot of data

After compression, JPEG tends to create artifacts

Cannot be animated

Does not support transparency 

GIF:

Pros -

Can support transparency

Can do small animation effects

‘Lossless’ quality–they contain the same amount of quality as the original, except of course it now only has 256 colours

Great for images with limited colours, or with flat regions of colour 

Cons -

Only supports 256 colours

It’s the oldest format in the web, having existed since 1989. It hasn’t been updated since, and sometimes, the file size is larger than PNG. 

TIFF:

Pros -

Very flexible format, it supports several types of compression like JPEG, LZW, ZIP or no compression at all.

High quality image format, all colour and data information are stored

TIFF format can now be saved with layers 

Cons - 

Very large file size–long transfer time, huge disk space consumption, and slow loading time

PNG:

Pros -

 Lossless, so it does not lose quality and detail after image compression

In a lot ways better than GIF. To start, PNG often creates smaller file sizes than GIF

Supports transparency better than GIF 

Cons - 

Not good for large images because they tend to generate a very large file, sometimes creating larger files than JPEG.

Computer Graphics

Computer graphics are pictures and movies created using computers - usually referring to image data created by a computer with help from specialized graphical hardware and software. Computer graphics is responsible for displaying art and image data effectively and beautifully to the user, and processing image data received from the physical world. The term computer graphics has been used a broad sense to describe almost everything on computers that is not text or sound. It is the representation and manipulation of image data by a computer and the various technologies used to create and manipulate images.

Vector Graphics

Vectors describe the shape of an object as a series of points connected by curved or straight lines, represented as a mathematical formula. Vector graphics are often used for designs of business logos which can be scaled down to card size or scaled up to billboards without losing any detailing or shape. File formats compatible with vector graphic are: EPS, AI, PDF, SVG, DXF

Computer software programmes that use vectors graphics are: Adobe Illustrator, Serif Draw Plus, Inkscape and Xara.

The Advantages of Vector Graphics are:

Scalable, can be any size without loosing quality.

Smaller file sizes than raster graphics and are more easily transferred and loaded in the web.

Faster upload and download speed than raster graphics. Even a larger vector image will transfer and load faster than a smaller raster image.

Vector uses lines and therefore makes it easier to incorporate more and sharper detail into images.

The Disadvantages of Vectors Graphics are:

Vector files cannot be easily used to store extremely complex images.

Thin lines in vector may disappear if reduce in size too much.

Vector graphics are time consuming and generally require more skill compared to raster graphics.

Photographs cannot be taken as vector images.

Bitmap Graphics

Bitmap graphics are digital images created or captured as a photograph, as a set of pixels in a given space. A raster is a grid of x and y coordinates on a display space. The most common use of bitmap images are photographs. Every digital photograph taken is an interpretation of light and colour translated into a bitmap image as pixels. File Formats compatible with bitmap graphics are: JPEG, PNG, BMP, TIFF

Computer software programmes that use bitmap graphics: Adobe Photoshop, GIMP, Coral Photo Paint, Adobe LiveMotion

Advantages of Bitmap Graphics:

Bitmap files may be easily created from existing pixel data stored in an array in memory.

Pixel values may be modified individually or as large groups by altering a palette if present.

Bitmap files translate well to dot-format output devices such as printers.

Disadvantages of Bitmap Graphics:

They can be very large in file size, particularly if the image contains a large number of colors. Data compression can shrink the size of pixel data, but the data must be expanded before it can be used.

They do not scale very well. Upsampling and downsampling occurs in the pixels during rescaling which can change the whole look of an image.

Metafiles

A metafile is a piece of graphical information stored in a format that can be exchanged between different systems or software. Metafiles can store multiple types of data. This commonly includes graphics file formats. These graphics files can contain raster, vector, and type data. A common use for these files is to provide support for an operating system's computer graphics for examples Microsoft Windows uses Windows Metafile, and Mac OS X uses PDF.

UNIT 35 PERSONAL FINANCE

Description --> In this unit the author explains the personal finance that contains the subjects of traditional banking, new ways of banking, and personal investing.

What I learned --> In this unit I learned about the personal finance that contains the vocabulary of traditional banking, new ways of banking, and personal investing.

Traditional banking:account, branch, high street banks, debit card, in the black, into the red, interest rate, overdraft, saving accounts, interest, pay off and mortgage.

New ways of banking: bank statement, banking charges, telephon banking, check, account balance, transfer, internet banking, manage my account.