Christmas and Rovaniemi as a Christmas Destination:
My Possible Previous Experiences of Rovaniemi as an All-year-around Christmas Destination
As for possible previous experiences of Rovaniemi as an all-year-around Christmas destination, I moved to Rovaniemi in 2016 for my tourism studies. It has been two years now, going on three years, so that I can almost call myself a Rovaniemi local. Back in 2016 when I moved to Rovaniemi, I knew and had known Rovaniemi as a tourist destination for its harsh cold winter and its mostly winter tourism attractions, especially for the Santa Claus office, which is opened all-year-around and visited by tourists coming from all parts of the world, including locals as well. Also, I have familiarised myself with other attractions such as SantaPark and the Arktikum Museum.
I had some experience in the tourism industry and had gained some general knowledge. Still, I remain very enthusiastic about discovering more about the environmental aspects, like sustainability and carbon footprints, and globalisation, although I have learnt quite a lot at least for the past two years from my study programme. For example, I have visited most of Rovaniemi sightseeing places and tourist attractions, such as Santa Claus’ office, SantaPark, Artikum and the Rovaniemi shopping malls and so on for half a dozen times or more along with groups of tourists when I worked as a tourist guide in 2015 at Loma Vietonen holiday village located in about 30 km away from Rovaniemi city centre. Those tourists were mostly French. Additionally, in my first year, I did my fieldwork in SantaPark as an elf. As an elf, I was delighted to help Santa in handling the thousands of letters pouring in from around the world. Moreover, I was pleased to maintain the magic atmosphere of SantaPark, especially for the children, I had to make sure that children had the most significant experience of their lives in SantaPark.
I have to say that it was one of my fabulous Christmas experiences, having to see, talk to and assist customers of over one hundred nationalities and from over 145 different countries! That is so luxurious, and not everybody gets to experience that or understand such a feeling that I had during my fieldwork. (Santapark.com).
















