Your Microsoft Ads data is disappearing, and you may not have noticed yet.
Since May 2025, UET requires consent signals for every EEA and UK visitor. A declined cookie means that conversion is gone from your reports. For B2B advertisers tracking long sales cycles across multiple decision-makers, each missing touchpoint compounds attribution errors.
Advanced Consent Mode uses machine learning to model those gaps. Your reports stay accurate. Your smart bidding keeps working.
Seers AI handles the consent signal layer automatically, so your campaigns never lose data due to a missing compliance step.
The 7 benefits that matter most for B2B are all covered here.
















