Thanks to @graveb0und for the inspiration
I hope this isn't too confusing
The Assassin’s Creed expanded universe (novels, comics, board and card games, illustrated books, encyclopedias, and other media) is often perceived as difficult to follow.
There are several reasons why it feels more fragmented compared to many other franchises:
Ubisoft rarely enforced a strict hierarchy of canon.
Different media were written by different teams with uneven coordination.
Important plot points sometimes appeared outside the games (some importants facts of a game can be found in a card game !!! That's insane).
Over nearly two decades, the franchise expanded far beyond the games, creating a large transmedia universe. In theory, this should have enriched the lore. In practice, it often resulted in a fragmented continuity that is difficult to track, even for dedicated fans.
Older material from many years ago sometimes does not align well with newer entries, and the overall narrative structure feels inconsistent.
Many novels are released very soon after the games they are based on. While they often add extra detail or show different perspectives on the story and characters, they can also create confusion, especially when they introduce interpretations or events that are not clearly integrated into the main game narrative.
In many cases, it might have been better for these novels to be released later, once the broader direction of the story was more stable, allowing for stronger narrative coherence.
Additionally, many of these tie-in works only have a very thin connection to the main games. Some focus on secondary characters rather than expanding meaningfully on the main protagonists.
Some comics/novels introduce new characters who feel like they could have supported full game narratives but remain confined to minor roles.
The handling of major story arcs is particularly controversial.
For example, Juno’s storyline, established in Assassin’s Creed III as a central thread of the modern-day narrative, was widely expected to become a major plotline in future games. Instead, the resolution was moved into the comics Assassin’s Creed: Uprising.
And let's not start talking about the Film, the next TV series and the lore of AC Shadows (which is by the way still in progress)
Spoiler: in the end she's killed in a very stupid way by a minor character, in a comic that only a few people read.
However, the overall result is a universe where it can be difficult to distinguish what is truly important. Some storylines appear essential when they are introduced but are later ignored or never referenced again.
A dedicated fan can spend years consuming Assassin’s Creed media and still struggle to determine which details are genuinely important. Some stories appear essential at release and are never referenced again.