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What is On Page Optimization ?

On Page Optimization means On site SEO. This is a process of optimizing web page content for search engines and users. The purpose of On Page SEO is to rank higher on search engine result pages (SERP). The benefit of an On Page SEO is to earn more relevant traffic on our website so that you get more leads and your product/service can be sold.

How to do On Page Optimization ?

For doing the On Page Optimization, you need to follow the search engine’s algorithms. Over the years, search engine’s new algorithms are coming.

For doing the On Page SEO, you need to follow old and new both algorithms. To know about these algorithms, you need to read the blogs and articles about search engine’s algorithms, also need to watch videos about search engine’s algorithms, also need to research on what updates are coming about the search engine.

Factors of On Page Optimization

1. Title - Title is a name of our webpage. You see this at the top of the webpage. When you search a query on Google, you see a name below the website, this is called as Title. Title is written in the website's html code. The character limit of title for SEO is 60 characters.

Example -

2. Description - Description is a short information about your webpage. is a name of our webpage. When you search a query on Google, you see short information below the Title, this is called as Description. Description is written in the website's html code. The character limit of Description for SEO is 160 characters.

Example -

3. Keyword - Keyword is a main word or main sentence information about your webpage. When you search a query on Google, you see Title, and Description of websites in which main words are included that are Keywords. Keywords are written in the website's html code. The limit of Keyword is for SEO is 10.

Example -

4. Content - The information that we provide on our website’s main body, that is Content. Content is written in the website's html code. The limit of content for SEO is 600-700 words.

Example -

5. Keyword Density - Keyword Density is a formula used to avoid to include extra keywords (keyword stuffing) in our content according to our content size. The formula of Keyword Density (KD) is Total number of keywords divided by total size of content multiplied by 100.

By numerically,

6. H1 to H6 Tags - These are the heading tags. i.e. h1,h2,h3,h4,h6. The main heading of webpage is in the h1 tag, then subtitle is in the h2 tag, then subtitle of subtitle is in the h3 tag, This is the same process up to h6 tag. But the main and important information of h1 tag for SEO is that we can use h1 tag only one time per webpage. We can use other heading tags for subtitles multiple times.

7. Bold and Italic Font - The font which we used for highlighting the word or sentence is Bold Tag. When a word or sentence looks like a diagonal, an italic font is used For SEO, we need to give bold and italic tag to our main words or sentences.

8. Internal Link - The link on your website that takes you to another webpage of your same website when you click on it is called internal link. For SEO, Internal link is used to engage people on your website by giving them more information in which they are interested.

9. External Link - The link on your website that takes you to another webpage of different website when you click on it is called external link. For SEO, External link is used to help people to read more information in which they are interested. This will increase the trust of the people in your website.

10. Canonical Tag - This tag is used to tell search engine crawler that the webpage you are crawling that is the main page of our this subpages. For SEO, it is used to avoid duplicate content issue.

11. Alt Tag - This tag is used to tell search engine crawler as well as users that the image that we provide on our website whose name is this. If our webpage is not loaded properly and our images are not displayed, then Alt tag i.e. alternative tag shows the name of the images so that users and the crawler know what the images are about.

12.  Robots.txt - This is a text file which instructs search engine’s crawler to which webpages to crawl and which webpages not to crawl. This file is used if you want to give the security to a webpage that is, if you want to keep that webpage private.

13. Sitemap - This is a whole map of your site, so it is called as sitemap. There are two types of sitemaps, first is html sitemap and second is xml sitemap. HTML Sitemap is used to allow users to read the map of the website and XML Sitemap is used to allow crawlers to read and index the map of the website.

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